What are the responsibilities and job description for the Digital Marketing Manager position at SpecialtyCare Associate Referral Program?
Passionate, driven people dedicated to making a difference in healthcare.
Since our beginnings, SpecialityCare has strived to best serve physicians and health leaders through essential OR services and staff. The company was created with that goal in mind and every aspect of how we guide our business drives toward it. We created our Cardiac, Neuro, and Surgical service lines because we saw those as the areas where we could make the biggest impact. These are the roles we knew we could fill to help create better outcomes for everyone. Today, we have grown into the industry leader in operation room services. Our teams — including over 1,800 clinicians in 46 states — are integrated with 1,200 hospitals and health systems nationwide, supporting 13,500 physicians during 500,000 procedures annually. The fact that we’ve remained the industry leader is a reflection of the excellent outcomes and service we’ve been able to deliver to our clients. SpecialtyCare has over a 97% customer retention rate, speaking volumes about the satisfaction of the hospitals and surgery centers that have chosen to partner with us.Join us as we continue to grow and expand into new services. The digital marketing manager will create and execute lead-generation campaigns that deliver significant volumes of qualified leads cost-effectively, including email marketing, search, social media, and direct marketing channels. They will be responsible for measuring and reporting performance of all digital marketing campaigns and assessing them against goals (ROI and KPIs).
Job responsibilities
- Plan, design, and execute all web, search, email, social media, and display advertising campaigns.
- Create automated programs to nurture existing web traffic and web inquiries to become sales-ready leads
- Create and implement comprehensive link-building strategies that align with SEO objectives and digital marketing goals
- Lead company’s LeadGen conference planning, coordinate with partners to execute key tradeshows and related metrics, liaison with recruiting to publish annual tradeshow calendar
- Assist with managing the company store
- Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Maximize website conversion rate through A/B testing of changes to website structure, design, and content
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve
Education, Qualifications, & Skills:
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A bachelor’s degree in marketing or related field
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4 years of demonstrable experience in marketing or digital marketing roles
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Excellent analytical skills to understand data, study metrics, and align strategies
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Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
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Strong understanding of digital marketing platforms, including SEO (WordPress), PPC (Google Ads and Bing), social media, email marketing (preferred Marketo), and display advertising
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Preferred familiarity with marketing tools like GA4, Salesforce, and Marketo
The Successful Candidate:
The successful candidate must bring a high level of ethical, intellectual, professional and personal values that complement the team and company vision. The following competencies are highly valued:
- Has outstanding written/verbal communication skills with experience distilling and presenting complex quantitative analysis.
- Likes to work in a fast paced, highly collaborative environment with the ability to meet deadlines.
- Strong attention to detail.
- Is comfortable writing executive presentations of data findings/recommendations.
- Enjoys working both as part of a team and autonomously.
- Lives the SpecialtyCare Values – Integrity, Respect, Teamwork, Sense of Urgency, Continuous Improvement, and Accountability.
SpecialtyCare is an Equal Opportunity and Affirmative Action Employer
Employment with SpecialtyCare is at-will
