Director of Sales Marketing

Director of Sales and Marketing – Lead Strategy and Drive Growth

Are you a visionary sales and marketing leader looking for an impactful role? This is a unique opportunity to drive the growth of a company through strategic sales and marketing initiatives that enhance brand presence, expand market reach, and maximize revenue. As the Sales and Marketing Director, you’ll take charge of sales strategies, marketing campaigns, and industry relationships, ensuring the company’s products reach the right audiences and revenue targets are met. This role is ideal for a motivated, results-driven professional with a passion for building lasting relationships and developing cohesive, high-performing teams.

Position Summary:

The Sales and Marketing Director will oversee both the sales and marketing functions, crafting strategies that fuel growth and drive revenue. This role involves managing teams, developing campaigns, setting sales targets, and representing the company at key industry events. The Director will also work closely with clients, partners, and industry leaders to foster relationships that strengthen the brand and promote the company’s offerings.

Essential Duties and Responsibilities:

• Develop and implement sales strategies to drive revenue and customer base growth.
• Design and oversee marketing initiatives, including digital and traditional campaigns, to enhance brand visibility and generate leads.
• Acquire new accounts and deepen relationships with existing clients.
• Set and monitor sales targets to ensure team-wide achievement.
• Align marketing efforts with sales objectives for cohesive strategy execution.
• Lead advertising, promotions, and content marketing efforts.
• Present revenue, expense, and forecast reports to the Executive Team.
• Manage the marketing budget, ensuring effective allocation of resources.
• Supervise, recruit, coach, and monitor the performance of the sales team.
• Establish pricing strategies, set discount rates, and handle escalated customer issues.
• Analyze customer feedback, market trends, and best practices to optimize sales and marketing efforts.
• Approve marketing materials, such as digital banners, brochures, and advertisements.
• Represent the company at trade shows, industry events, and meetings to build industry relationships and promote the brand.
• Build partnerships with key influencers and organizations in the industry.
• Collaborate across departments to execute sales and marketing campaigns.
• Work with company leadership on long-term growth strategies.

Key Competencies:

Achievement Focus: Demonstrates persistence, sets challenging goals, recognizes opportunities, and takes calculated risks to meet goals.

Adaptability: Responds to feedback, adjusts to changing environments, and manages competing demands effectively.

Communication: Exhibits clear listening, verbal, and written communication, keeping teams well-informed.

Customer Service: Maintains customer satisfaction, meets commitments, and proactively seeks feedback.

Problem Solving: Analyzes data, identifies issues early, and collaborates on solutions in group settings..

Sales Skills: Achieves targets, maintains customer relationships, and effectively overcomes objections.

Qualifications:

• Proven success in meeting sales targets and managing impactful marketing campaigns.
• Strong leadership skills with experience coaching and supervising teams.
• Excellent interpersonal, communication, and negotiation abilities.
• Willingness to travel frequently for trade shows, events, and meetings.

Education and Experience Requirements:

• Bachelor’s degree in business administration, marketing, or a related field.
• At least 5 years of experience in sales and marketing, ideally within the manufacturing or material handling industry.

This role offers the chance to make a meaningful impact on a company’s success and join a team committed to growth, innovation, and excellence in customer experience.