Marketing Director

Marketing Director

https://thereading.group/

At The Reading Group, we are proud of the products we provide to our valued customers. We are looking for a highly skilled Marketing Director to help us promote our products and identify what consumers want so we can create more to meet their needs. 

The Marketing Director will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role requires a deep understanding of SEO, SEM, e-commerce optimization, customer relationship management/retention, and branding—with the ability to leverage data-driven insights to enhance performance. The ideal candidate is an innovative leader with a track record of success in digital marketing, product launches, and revenue optimization for e-commerce businesses.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and implement data-driven marketing strategies to drive traffic, conversions, and revenue.
• Lead and manage SEO & SEM efforts to improve organic rankings and maximize paid search performance.
• Oversee paid media campaigns (Google Ads, Meta Ads, display advertising, retargeting, etc.).
• Optimize the marketing funnel (from lead generation to conversion) and reduce customer acquisition costs.

E-Commerce Optimization & Growth

• Improve the user journey through conversion rate optimization (CRO), A/B testing, and site performance enhancements.
• Work closely with UX/UI and development teams to enhance website design and functionality for better customer experiences.
• Manage email marketing, SMS, and loyalty programs to drive customer retention.
• Analyze and leverage analytics tools (Google Analytics, GA4, Hotjar, etc.) to refine marketing efforts.

Branding & Content Marketing

• Develop and maintain a strong, consistent brand identity across all digital touchpoints.
• Oversee content marketing, ensuring high-quality and SEO-optimized content creation (blogs, landing pages, product descriptions, etc.).
• Manage influencer, affiliate, and partnership marketing to expand brand reach.

Customer Relationship Management (CRM) & Retention

• Develop and implement CRM strategies to improve customer engagement, retention, and lifetime value (LTV).
• Manage and optimize customer segmentation, personalization, and automated email/SMS campaigns.
• Utilize CRM platforms (Salesforce, HubSpot, Klaviyo, etc.) to track and enhance customer journeys.
• Leverage customer data to drive insights and improve loyalty programs, subscription models, and repeat purchases.
• Collaborate closely with customer support teams to align marketing efforts with customer satisfaction and feedback.
• Implement strategies to reduce churn and increase brand advocacy through referral programs and VIP customer initiatives.

Product Launch & Development

• Lead go-to-market strategies for new product launches, ensuring strong brand positioning and maximum impact.
• Work with product teams to identify market trends, customer pain points, and opportunities for innovation.
• Develop pricing, packaging, and promotional strategies to optimize sales.

Reporting, Analytics & ROI Measurement

• Develop and manage marketing performance dashboards to track key metrics, campaign effectiveness, and customer behavior.
• Monitor and analyze ROI for all marketing campaigns, ensuring data-driven decision-making and budget optimization.
• Provide weekly, monthly, and quarterly reports on marketing KPIs, including website traffic, conversion rates, customer acquisition costs (CAC), and lifetime value (LTV).
• Utilize tools such as Google Analytics, GA4, Looker Studio, Tableau, and Power BI to generate actionable insights.
• Identify trends, opportunities, and areas for improvement based on marketing data.
• Work closely with finance teams to align marketing spend with revenue growth objectives.

Leadership & Cross-Functional Collaboration

• Lead and mentor a high-performing marketing team.
• Collaborate with sales, operations, and technology teams to ensure marketing efforts align with business objectives.
• Manage marketing budgets and ensure ROI-driven decision-making.

Qualifications & Experience

Required:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 7 years of experience in digital marketing, preferably in an e-commerce environment.
• Proven expertise in SEO, SEM, Google Ads, paid social, and CRO.
• Strong understanding of e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
• Experience with analytics tools such as Google Analytics, GA4, SEMrush, Ahrefs, or Hotjar.
• Strong leadership skills with experience managing marketing teams.
• Hands-on experience with A/B testing, data-driven decision-making, and performance marketing.

Preferred:

• Experience with email marketing automation (Klaviyo, HubSpot, etc.).
• Familiarity with Amazon marketing (PPC, SEO, product optimization).

Wages are negotiable within the competitive salary range set by The Reading Group. The ranges have been established based on organization, industry, and national standards. Desired salary expectations will be discussed during the interview process.

This position summary is not to be considered an exhaustive description of the responsibilities which may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform key responsibilities. Please note that duties and qualification of this and all jobs will change as we evolve our services to our community.

The Reading Group (TRG) recruits, employs, trains, compensates, promotes, and celebrates employees of all races, religions, colors, national origins, sexes, sexual orientations, disabilities, ages, veteran status and all the other characteristics that make individuals unique and extraordinary. At TRG, we have a clear vision: to be an employer of choice where a diverse mix of talented peopled want to be and can do their best work.