What are the responsibilities and job description for the Advertising Account Executive position at Spectrum Reach?
Account Executive - Digital / Streaming
We are seeking a results-driven, go-getting sales professional with an entrepreneurial spirit and pride in owning their workday. If you are passionate about providing valuable information, resources, and strategies to help businesses succeed, you might be a great fit for this Account Executive Sales role.
Job Overview
Spectrum Reach, the advertising sales arm of Charter Communications, offers best-in-class premium video solutions to business owners and advertising agencies nationwide.
About Spectrum Reach
We power our solutions with data from 32 million customers across the United States and have the technology, partnerships, and expertise to reach nearly the entire marketplace.
Key Responsibilities
- Achieve sales and strategic goals by cultivating and nurturing connections with brands and marketing/advertising agencies.
- Recognize business challenges that our media solutions can address and connect solutions with business challenges.
- Oversee sales forecasting and reporting for your Book of Business.
- Communicate effectively with external partners, clients, and internal stakeholders, adapting your style and delivery to various levels of technical expertise.
- Deliver client results that earn repeat business.
Requirements
- Proven track record of exceeding revenue expectations.
- 3 years of sales experience with ideally 2 years of progressive sales experience in Digital advertising (preferably CTV), insertion order media, and/or managed services to marketing decision-makers with brands and/or independent ad agencies.
- Ability to use data in the development and sale of a media strategy.
- Adept at presenting complex solutions in a simple, easy-to-understand manner.
- Understanding of the media landscape and evolving dynamics of advertising within it.
- Familiarity with the Adtech ecosystem, including ad networks, ad exchanges, SEM platforms, DSPs, SSPs, and other online advertising technologies.
- Strong presentation skills with the ability to speak with C-level clients, confident in negotiating.
- Local and regional travel; valid driver's license and safe driving record.
Preferred Qualifications
- Accustomed to building processes to hold yourself accountable to goals; own your day.
- Knowledge of Salesforce.
- Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence.
- Knowledge of media research & planning tools (e.g., Strata, ComScore, Nielsen, GA4, etc.).
