What are the responsibilities and job description for the Yield & Inventory Manager (Data Analyst) position at Spectrum Reach?
The Yield & Inventory Manager (Data Analyst) is responsible for subject matter expertise on Spectrum Reach’s inventory landscape and will provide best in class support for our growing business. Responsible for performing critical inventory analysis and providing insights to maximize yield and grow revenue. Work closely with cross-functional teams on yield management and analytical guidance. This includes but is not limited to analyzing supply partnerships and monitoring programmatic performance.
MAJOR DUTIES AND RESPONSIBILITIES
- Build and analyze reports, focusing on performance, sell-through rate and yield strategies.
- Develop solution-oriented strategies based on KPIs, data, and inventory utilization.
- Report on key inventory trends focusing on pricing, packaging, and sell-through optimizations
- Analyze yield across all inventory platforms and provide insight to sales leadership to grow revenue.
- Define inventory landscape to maximize revenue and performance opportunities.
- Collaborate with Sales and Yield & Inventory (Y&I) leadership on developing pricing strategies across all inventory sets, including linear networks / dayparts, streaming TV, addressable, programmatic, and high-profile opportunities.
- Collaborate with and make recommendations to cross-functional teams on inventory optimizations.
- Work with cross-functional teams to streamline processes and drive efficiencies.
- Manage data integrity between multiple systems.
- Support leadership in rolling out key initiatives, new processes, and product enhancements.
- Perform other duties as required.
REQUIRED QUALIFICATIONS
Required Skills / Abilities and Knowledge
Effective verbal and written business communications skills
Ability to multitask and be detailed oriented
Knowledge of the advertising industry including yield optimization, pricing and inventory, and programmatic buying / selling
Demonstrate analytical skills
Deep understanding of impressions-based media math
Experience in supply & demand environments
Team player with experience in cross-functional collaboration in a matrixed organization
Proven organizational and time management skills
Ability to work independently
Understanding of high-level yield and monetization strategy
Experience working on and implementing projects and rolling out initiatives
Proficient in Microsoft Office (Microsoft Outlook, Word, Excel and PowerPoint)
Understanding of data aggregation / Microsoft Excel (Vlookup, Pivot Tables)
Required Education
Bachelor’s Degree or combination of education and experience
Required Related Work Experience
3 years of media Inventory work experience
3 years of consultative relationships with sales
2 years of linear and / or digital video advertising environment experience
PREFERRED QUALIFICATIONS
Preferred Skills / Abilities and Knowledge
Understanding of digital ad serving platforms (e.g., Freewheel’s MRM).
Understanding of high-level yield and monetization strategy
Experience in programmatic & RTB environments
Preferred Related Work Experience
1 years of experience with programmatic yield
