What are the responsibilities and job description for the Director of Product Marketing position at Spectrum Staffing Services/HRStaffers Inc.?
**Product Marketing Leadership Role**
We are seeking a seasoned Executive Vice President of Marketing to lead our product marketing efforts across the Americas, focusing on product management, segment strategy, market insights, and marketing operations.
Main Responsibilities:**
- Develop and execute multi-year marketing strategies to drive product and service growth.
- Foster a high-performance culture through effective leadership and tailored performance management approaches.
- Oversee marketing execution, ensuring alignment across Product/Services Marketing, Communications, and Market Research functions.
- Strengthen brand recognition through consistent messaging and market engagement.
- Direct go-to-market strategies for product and service launches across North, Central, and South America.
- Establish and maintain strong relationships between marketing and product development teams, ensuring feedback loops inform innovation.
- Support sales and marketing teams in customer education, lead generation, and business development initiatives.
- Ensure compliance with marketing regulations and consistency in product messaging.
- Define growth targets for customer acquisition and retention, tracking key performance metrics.
- Spearhead research and innovation initiatives to explore new business opportunities.
- Oversee digital presence, ensuring web platforms effectively serve customers, partners, and internal teams.
- Guide the creation and execution of visual marketing assets, ensuring alignment with brand objectives.
- Cultivate subject matter experts within product categories to support strategic sales initiatives.
Essential Requirements:**
- Bachelor's degree in Marketing, Finance, or Engineering required; advanced degree preferred.
- 8–10 years in sales or marketing, with a preference for candidates with business development and industry-specific experience.
- Proven ability to work in a matrixed, global environment with a strategic mindset and strong influencing skills.
- Deep expertise across marketing disciplines, including product management, branding, market research, and customer engagement.
- Strong technical proficiency, cross-functional collaboration skills, and awareness of the competitive landscape.
- Previous leadership experience in marketing required, with direct management experience preferred.
