What are the responsibilities and job description for the Demand Generation Martech Strategist - Spectrum Reach position at Spectrum?
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ : CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https : / / www.spectrumreach.com.
SUMMARY
Support Customer Engagement team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.
DUTIES & RESPONSIBILITIES
- Integrating various marketing technologies, such as CRM systems, email marketing platforms, and analytics software
- Researching and recommending new marketing technology products.
- Ensuring alignment between marketing technology and overall business goals
- Define platform requirements and future vision based on inputs and long-term planning of the core & future business strategy.
- Managing and optimizing the marketing technology stack to optimize our current use of each platform
- Designing and managing internal workflows and processes by documenting learnings from previous programs
- Analyzing data and providing insights to drive marketing strategies and improve campaign performance.
- Overseeing project management for MarTech implementations of complex integrations, including bi-directional connections between data vendors, new platforms, enhancements, and other enablement tools that lay the groundwork for our support and Brand Marketing and technology organization.
- Serve as a key liaison and partner with cross-functional teams, including IT, MI, Spectrum Enterprise Ops team
- Monitoring data quality within marketing technology products
- Developing and implementing data-driven marketing strategies
- Serving as a product expert for all inhouse martech platforms.
- Oversee vendor relationships and collaborate on contractual agreement based on scope of work.
REQUIRED QUALIFICATIONS
STRONGLY PREFERRED QUALIFICATIONS
Ability to select, implement, and manage marketing technology platforms
PREFERRED QUALIFICATIONS
GENERAL QUALIFICATIONS
EDUCATION
Bachelor's Degree in Communications, Marketing, Computer Technology, or related field highly preferred.
MINIMUM QUALIFICATIONS
BDA353 2024-42851 2024
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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