Director, Business to Business Marketing

JOB SUMMARY

Responsible for generating and improving leads for new client acquisition for the commercial services segment. The Director, Business to Business Marketing will be responsible for strategizing, executing and optimizing programs and campaigns that improve market share growth substantially. Combining market opportunity research, market sizing data, buyer propensity models and client/sales/product trend data to design and execute programs and campaigns that attain market share goals.

 

Designing and activating targeted and effective programs and campaigns using direct response tactics, digital ads, traditional media and content marketing. Partner with research, creative, media, marketing operations, Sales Enablement and other teams to leverage brand and segment messages, content, product positioning and relevant subject matter expertise. Work with cross functional teams to deploy programs and campaigns that optimize tactic mix to maximum lead production and drive cost per lead (CPL) performance.

MAJOR DUTIES AND RESPONSIBILITIES

•  ration strategies.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

• Expertise and deep experience in Digital Marketing, Media, Direct Response tactics and measurement
• Proven track-record in modern marketing strategies and platforms enabled by marketing automation, customer relationship management systems, segmentation and personalization strategies, and digital targeting marketing platforms as well as in-depth knowledge of the latest techniques in complex account marketing strategies
• Proven track record of creating and implementing innovative digital customer acquisition programs that align with the buyer’s journey and focus on generating new business leads in support of achieving/exceeding sales growth and revenue goals
• Be an active listener that can think on his/her feet
• Believe in an environment of collaboration and teamwork
• Independent, proactive execution on projects and campaigns, with the ability to prioritize and work under pressure
• Proven verbal, written and interpersonal communications skills
• Proven analytical and project management skills
• Demonstrated presentation skills and ability to distill complex data into simple and meaningful communications

Required Education

• Bachelor’s degree in Marketing, Business or related discipline and/or equivalent work experience

 

Required Related Work Experience and Number of Years

• Progressive responsibility in marketing, demand or lead generation
• strategy, execution and communications – 8
• Leadership experience partnering with sales leadership to execute GTM 5
• Leadership experience in business-to-business (B2B) marketing 5
• Management experience 5
• Experience creating and executing digital inbound, nurture and direct mail campaigns

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

• Knowledge of data networking, internet, voice, TV solutions and services

Preferred Education

• Master’s degree

Preferred Related Work Experience and Number of Years

• Experience in Mid-Market to Large Business

WORKING CONDITIONS

• Office environment, may need to travel (10% or less)

MST700 2025-50837 2025

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.


Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

Salary : $135,300 - $240,100