Regional Vice President

• Provide overall leadership of Local Sales for the Blue Ridge Region, forecasting revenue attainment, monitoring, and sharing progress to budget, and adjusting frequently to changing market trends.
• Serves as a key member of the Local Sales leadership team and as a trusted business advisor and partner to the Group Vice President of Local sales.
• Partner with Finance functions to inform on annual sales plans and budgets, forecasts, and long-range projections to grow the Local sales team’s revenue.
• Establishing and maintaining a winning and collaborative culture for the sales team and cross-functional partners within the Region and across the enterprise.
• Collaborate with other RVPs on strategy alignment, talent, and go to market opportunities for Local Sales.
• Identify and scale new sales opportunities with an eye for the larger local sales team.
• Expand CTV, Advanced and Programmatic adoption, and expertise further into the local sales organization.
• Represent Spectrum Reach through consistent PR, social media, trade events, and internal communications on industry panels and large conferences.
• Work with regional Functional Sales teams (Auto, News, Advanced, etc.), Marketing, Sales Operations, and HR to ensure alignment and integration of sales strategy and resources.
• Integrate audience-based selling using O&O and 3rd party inventory into the fabric of the local sales team.
• Invest in the long-term development of current and emerging leaders through mentoring, coaching, and continuous feedback.
• Meet with key clients to further manage relationships and identify opportunities.

• 12 years in related media management and/or advertising sales experience, with a proven successful track record of meeting and exceeding goals.
• 7 years of Sales leadership experience.
• Managed large, geographically distributed sales organization with a track record of success.
• Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable, etc.).
• Proven ability to work cross functionally and establish and maintain internal relationships.
• Strong market reputation in the Local Ad sales community
• Demonstrated experience transforming sales teams to not only sell, but excel, at selling advanced, data driven products.
• Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.
• Strong strategic, interpersonal, communication, collaboration, presentation and time-management skills and ability to execute initiatives within the team and company as well as customers.
• Strong influencer with experience working with across departments to achieve goals.
• Strong written and verbal communication skills.
• Bachelor’s degree or equivalent combination of education and work experience.

XAS201 2025-46754 2025

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