What are the responsibilities and job description for the Senior Manager, Business to Business Marketing position at SPECTRUM?
JOB SUMMARY
Responsible for generating and improving leads for new client acquisition for the commercial services segment. The Senior Manager, B to B Marketing will be responsible for strategizing, executing and optimizing programs and campaigns that improve market share. Combining market opportunity, market sizing data, buyer propensity models and client/sales/product trend data to design and execute programs and campaigns that attain market share goals.
Designing and activating targeted and effective programs and campaigns using direct response tactics, digital ads, traditional media and content marketing. Partner with research, creative, media, marketing operations, Sales Enablement and other teams to leverage brand and segment messages, content, product positioning and relevant subject matter expertise. Work with cross functional teams to deploy programs and campaigns that optimize tactic mix to maximum lead production and drive cost per lead (CPL) performance.
MAJOR DUTIES AND RESPONSIBILITIES
- Actively and consistently support all efforts to simplify and enhance the customer experience.
- Lead a cross-functional team to manage one or more functions including marketing strategy and planning, marketing campaigns, lead generation, marketing operations and analytics, marketing technologies, customer life cycle management, and brand and content and test cycles from inception through implementation
- Direct, maintain and communicate marketing programs for all targets, products, offers and geographic areas and manage change control.
- Be accountable for marketing performance and optimization, including budget, MQLs, SQLs, ROI and cost per connect to drive profitable revenue and operating cash flow.
- Partner with research to develop insights that will drive creative, direct response and media strategies.
- Manage high performing teams by leading, developing, training and providing effective coaching to attract and foster talent.
- Perform other duties as required.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to analyze, interpret data, and continually evolve creative strategy based on key learnings
- Demonstrated leadership capabilities that allow one to have extensive impact and influence in a collaborative fashion
- Ability to prioritize and organize effectively
- Ability to use personal computer and software applications (i.e. Microsoft word, Excel, etc.)
- Ability to work independently
- Knowledge of cable television products and services
- Knowledge of marketing strategies and procedures
Required Education
Bachelor's degree in Marketing, or related field or equivalent experience
Required Related Work Experience and Number of Years
Marketing strategy and planning experience – 5
Progressive responsibility in marketing, demand or lead generation – 5
Marketing experience partnering with sales to execute GTM – 5
Direct marketing and Digital marketing experience – 5
Marketing project management
Management experience – 3
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of data networking, internet, voice, TV solutions and services
Experience in Mid-Market to Large Business
Preferred Education
MBA / Master’s degree
WORKING CONDITIONS
Office work environment
May require occasional travel
MST608 2025-50832 2025
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Salary : $107,900 - $191,100
