What are the responsibilities and job description for the Sr Marketing Data Analyst - Spectrum Reach position at Spectrum?
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ : CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https : / / www.spectrumreach.com.
SUMMARY
Support Customer Engagement team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.
DUTIES & RESPONSIBILITIES
- Actively and consistently supports all efforts to simplify and enhance the customer experience.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards to advance our Customer Journey from beginning to end
- Translate and implement business requirements in marketing automation platforms
- Partner with Salesforce CRM team and platform vendors(D&B RevUp, Validity, salesforce, Comsol, and more) to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns
- Monitor and / or implement cross-channel lifecycle journeys and campaign operations to enhance the 360 view of carious client segments programs
- Design and configure journeys using activities within Journey Builder
- Use Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis
- Conduct in depth database management for list building, data hygiene, and data enrichment activities
- Integrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMC
- Manage API integrations
- Track and analyze performance; use data to form insights and test hypotheses. Understand and evaluate campaign metrics and distribute campaign performance to team members
- In partnership with the Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics.
- Build and manage strong working relationships with marketing, sales and cross-functional team to create the best-in-class customer journey experience for clients.
- Advanced analytics and reporting experience required
- IT-based marketing experience is required and the ability to understand how to connect martech systems
- Identify and manage external partnerships as required.
- Provide guidance coaching to team
- Support leadership with budget management
- Perform other duties as assigned.
QUALIFICATIONS
PREFERRED QUALIFICATIONS
EDUCATION
Bachelor's Degree in Communications, Marketing, Computer Technology, or related field highly preferred.
MINIMUM QUALIFICATIONS
BDA353 2024-42851 2024
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
This job posting will remain open until 2024-11-26 05 : 00 PM (UTC) and will be extended if necessary.
The base pay for this position generally is between $70,900.00 and $105,000.00 . The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including : Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability / vets. Learn about our inclusive culture.
Salary : $70,900 - $105,000
