What are the responsibilities and job description for the Performance Media Planner Job at Spelman College in Atlanta position at Spelman College?
and the job listing Expires on February 6, 2025
We are seeking a Performance Media Planner to join our growing team. The Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms.
RESPONSIBILITIES :
- Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to : Google, Bing, YouTube, Facebook / Instagram, Pinterest, LinkedIn, and Twitter
- Lead day-to-day management and optimization of campaigns to meet and exceed goals
- Campaign planning, forecasting, and budgeting
- Recommending testing strategies and optimizations to drive performance
- Campaign bid management strategy and oversight
- Campaign data analysis, reporting, and insights
- Summarize and communicate the status of all campaigns with appropriate internal and external contacts
- Keyword research, ad copy creation, and audience development
- Industry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study
REQUIREMENTS :
PREFERRED SKILLS :
ABOUT COLLECTIVE MEASURES :
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.
Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Candidates must be eligible to work indefinitely in the United States without sponsorship, in order to be hired.
Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.
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