Real Estate Social Media and Youtube Marketing Manager

We are a dynamic real estate team based in the Bay Area, having successfully assisted over 300 clients with their moves in recent years. As our current Marketing Manager transitions to pursue new passions, we’re seeking a tech-savvy, creative, and analytical individual to take the reins and elevate our marketing efforts.

We’re looking for a Marketing Manager who excels at learning from top creators on YouTube and Instagram, leverages data-driven insights to optimize performance, and drives our marketing strategy across multiple channels. This role will focus heavily on YouTube content creation (60% of time) while also managing Instagram, Facebook, LinkedIn, email newsletters, and print media. The ideal candidate is adept at using tools like ChatGPT to streamline content creation, understands real estate marketing, and can replicate best practices from high-performing creators without reinventing the wheel.

• YouTube Content Strategy (60% of time):Conduct title and thumbnail research to maximize click-through rates (CTR) and impressions.
• Create compelling titles and thumbnails for videos.
• Manage outsourcing of long-form and short-form video editing to freelancers or contractors.
• Track and analyze YouTube Analytics (e.g., Impressions, CTR, Average View Duration) to optimize performance.
• Multi-Channel Marketing (40% of time):Develop branded, professional marketing materials including social media posts, blogs, videos, and web copy.
• Design and create print materials such as mailing flyers, newsletters, and postcards.
• Write engaging social media copy for Instagram, Facebook, LinkedIn, and other platforms.
• Oversee email newsletter campaigns to engage our audience.
• General Duties:Stay updated on best practices by studying top YouTube and Instagram creators in real estate and related fields.
• Leverage tools like ChatGPT to ideate and produce high-quality content efficiently.
• Ensure all content aligns with our brand voice and resonates with our target audience.

• Required Experience:Proven experience managing an Instagram profile with over 2,000 followers and/or a YouTube channel with over 1,000 subscribers (please provide links or examples).
• Strong understanding of YouTube analytics and social media performance metrics.
• Familiarity with real estate marketing and an interest in the industry.
• Preferred Skills:Tech-savvy with experience using ChatGPT or similar AI tools for content creation.
• Ability to analyze data and adapt strategies based on performance insights.
• Creative mindset with an eye for design (e.g., thumbnails, flyers).
• Excellent written communication skills for copywriting and branding.
• Nice-to-Haves:Prior real estate marketing experience or knowledge of the Bay Area market.
• Experience managing outsourced video editors or creative teams.

If interested, please submit the following:

• Examples of your social media posts, YouTube content, or other relevant collateral.
• Proof of work showcasing your experience with real estate marketing (if applicable).
• A brief explanation of how you’ve leveraged ChatGPT or similar tools in your marketing efforts.
• Links to the Instagram profile(s) or YouTube channel(s) you’ve managed, along with a summary of your role and results.

• This is a contract position with a starting pay of $20–$30/hour, depending on experience.
• Work hours will be tracked using Traqq software, averaging 40 hours/week.
• Hours are relatively flexible but generally align with 9:00 AM – 6:00 PM PST.

This is an exciting opportunity to shape the marketing strategy for a growing real estate team in the Bay Area. If you’re passionate about creating content that people want to watch and follow, and you thrive on analytics and innovation, we’d love to hear from you!