What are the responsibilities and job description for the BRAND & CONTENT MARKETING SPECIALIST position at Spherion?
We are seeking a highly skilled Brand & Content Marketing Specialist to develop and execute marketing strategies that drive brand awareness, engagement, and customer conversion. This role requires expertise in SEO, Google Analytics, Meta advertising, graphic design, brand management, content creation, content calendar management, social media posting, and email marketing. The ideal candidate will have a creative mindset with a strong analytical approach to optimize marketing efforts and ensure consistent brand messaging across all platforms.Responsibilities : Develop and implement SEO strategies to increase organic website traffic and improve search rankings.Analyze and interpret Google Analytics data to optimize content performance and marketing strategies.Plan, execute, and manage Meta (Facebook & Instagram) advertising campaigns to drive targeted engagement and conversions.Create and oversee content marketing efforts, including blog posts, website content, and social media updates.Design and manage a content calendar to ensure consistent brand messaging across all channels.Oversee brand identity and positioning, ensuring all marketing materials align with brand guidelines.Develop and execute email marketing campaigns, including audience segmentation, A / B testing, and performance tracking.Collaborate with internal teams to develop marketing collateral, promotional campaigns, and visual assets.Stay up to date with industry trends, digital marketing best practices, and emerging social media platforms.Working hours : 8 : 00 AM - 5 : 00 PMSkills : Experience with marketing automation platforms (e.g., HubSpot, Mailchimp).Knowledge of HTML / CSS for minor website updates.Familiarity with PPC advertising and paid search campaigns.Experience in brand storytelling and visual marketing strategies.Education : BachelorsExperience : 1-4 yearsQualifications : 2 years of experience in marketing, content creation, and digital media.Proficiency in SEO best practices and keyword research tools.Strong understanding of Google Analytics and data-driven decision-making.Experience in Meta (Facebook & Instagram) advertising, including campaign setup and optimization.Proficiency in graphic design tools (Adobe Creative Suite, Canva, or similar).Excellent writing and content creation skills for web, social media, and email marketing.Ability to manage multiple projects simultaneously and meet deadlines.Strong communication and collaboration skills.Apply today!#wka123Spherion has helped thousands of people just like you find work happiness! Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temp-to-perm or direct hire opportunities, no one works harder for you than Spherion. Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Spherion, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact Callcenter@spherion.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Spherion offers a comprehensive benefits package, including health, and an incentive and recognition program (all benefits are based on eligibility).key responsibilitiesDevelop and implement SEO strategies to increase organic website traffic and improve search rankings.Analyze and interpret Google Analytics data to optimize content performance and marketing strategies.Plan, execute, and manage Meta (Facebook & Instagram) advertising campaigns to drive targeted engagement and conversions.Create and oversee content marketing efforts, including blog posts, website content, and social media updates.Design and manage a content calendar to ensure consistent brand messaging across all channels.Oversee brand identity and positioning, ensuring all marketing materials align with brand guidelines.Develop and execute email marketing campaigns, including audience segmentation, A / B testing, and performance tracking.Collaborate with internal teams to develop marketing collateral, promotional campaigns, and visual assets.Stay up to date with industry trends, digital marketing best practices, and emerging social media platforms.experience1-4 yearsskillsExperience with marketing automation platforms (e.g., HubSpot, Mailchimp).Knowledge of HTML / CSS for minor website updates.Familiarity with PPC advertising and paid search campaigns.Experience in brand storytelling and visual marketing strategies.qualifications2 years of experience in marketing, content creation, and digital media. Proficiency in SEO best practices and keyword research tools. Strong understanding of Google Analytics and data-driven decision-making. Experience in Meta (Facebook & Instagram) advertising, including campaign setup and optimization. Proficiency in graphic design tools (Adobe Creative Suite, Canva, or similar). Excellent writing and content creation skills for web, social media, and email marketing. Ability to manage multiple projects simultaneously and meet deadlines. Strong communication and collaboration skills.educationBachelors
