What are the responsibilities and job description for the Marketing Specialist Job at Spherion in Lansing position at Spherion?
We are looking for a creative, results-driven Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies that drive brand awareness, customer engagement, and business growth. This is an exciting opportunity for someone with a passion for marketing and a strong understanding of digital channels and content creation.
Responsibilities :
Develop, implement, and optimize marketing strategies to promote products / services and drive business growth.
Manage and execute multi-channel marketing campaigns, including social media, email marketing, SEO, SEM, and paid advertising.
Create and oversee the development of content, such as blogs, newsletters, social media posts, and website copy.
Monitor and analyze the performance of marketing campaigns, using data to adjust strategies and ensure objectives are met.
Collaborate with cross-functional teams, including sales, design, and product, to ensure marketing materials align with business goals.
Conduct market research to understand customer needs, competitor strategies, and industry trends.
Manage the creation of marketing assets such as promotional materials, presentations, and digital content.
Assist in organizing events, webinars, and campaigns to engage potential clients and customers.
Working hours : Various Shifts Available
Skills : n / a
Education : Bachelors
Experience : 1-4 years
Qualifications :
Bachelor???s degree in Marketing, Communications, Business, or a related field.
Proven experience (2 years) in marketing, ideally with a focus on digital marketing and content creation.
Strong understanding of digital marketing channels and tools (Google Analytics, SEO / SEM, social media, email marketing).
Proficiency with marketing automation platforms and CRM systems.
Excellent written and verbal communication skills with a creative mindset.
Ability to work independently and in a collaborative team environment.
Strong organizational skills and attention to detail.
Experience with design tools (e.g., Canva, Adobe Creative Suite).
Familiarity with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads).
Knowledge of video production or multimedia content creation.
If you're passionate about marketing, driven by results, and eager to bring your creativity to life, we want to hear from you! This is your chance to shape exciting campaigns, work with a dynamic team, and take your career to new heights.
Don???t miss out on the opportunity to make your mark???apply today and let???s create something extraordinary together!
Spherion has helped thousands of people just like you find work happiness! Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temp-to-perm or direct hire opportunities, no one works harder for you than Spherion.
Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Spherion, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact Callcenter@spherion.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Spherion offers a comprehensive benefits package, including health, and an incentive and recognition program (all benefits are based on eligibility).
key responsibilities
Develop, implement, and optimize marketing strategies to promote products / services and drive business growth.Manage and execute multi-channel marketing campaigns, including social media, email marketing, SEO, SEM, and paid advertising.Create and oversee the development of content, such as blogs, newsletters, social media posts, and website copy.Monitor and analyze the performance of marketing campaigns, using data to adjust strategies and ensure objectives are met.Collaborate with cross-functional teams, including sales, design, and product, to ensure marketing materials align with business goals.Conduct market research to understand customer needs, competitor strategies, and industry trends.Manage the creation of marketing assets such as promotional materials, presentations, and digital content.Assist in organizing events, webinars, and campaigns to engage potential clients and customers.
experience
1-4 years
skills
n / a
qualifications
Bachelor???s degree in Marketing, Communications, Business, or a related field.Proven experience (2 years) in marketing, ideally with a focus on digital marketing and content creation.Strong understanding of digital marketing channels and tools (Google Analytics, SEO / SEM, social media, email marketing).Proficiency with marketing automation platforms and CRM systems.Excellent written and verbal communication skills with a creative mindset.Ability to work independently and in a collaborative team environment.Strong organizational skills and attention to detail.Experience with design tools (e.g., Canva, Adobe Creative Suite).Familiarity with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads).Knowledge of video production or multimedia content creation.
education
Bachelors
