Demo

Brand Advocate

Spirits Investment Partners
Nashville, TN Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 6/2/2025

Hiring for the following Markets : Nashville, TN

The Role

As a Brand Advocate for Heaven's Door, you will embody the spirit and values of our brand, engaging both trade professionals and consumers to enhance brand visibility, drive sales, and foster loyalty. This position is designed for someone with a passion for whiskey, an entrepreneurial mindset, and the ability to authentically connect and communicate with diverse audiences.

Key Responsibilities

  • Brand and Category Advocacy : Become an ambassador of Heaven’s Door, mastering product knowledge and competing brands to effectively advocate for our whiskey.
  • Sales and Market Activation : Work closely with sales teams and accounts to increase brand presence and achieve KPIs including volume sold, new accounts, menu placements, and consumer events.
  • Education and Training : Educate and inspire bartenders, mixologists, and consumers through engaging training sessions, tastings, and events.
  • Relationship Building : Cultivate and maintain relationships with key on-premise and off-premise trade professionals in your market.
  • Event Execution : Plan and execute impactful brand events, tastings, and educational sessions that align with our marketing calendar and sales objectives.
  • Reporting and Administration : Provide detailed reports on market activities, competitor insights, and progress towards goals.

Ideal Candidate

  • Experience : Proven track record in the beverage industry, preferably within the whiskey category. Previous experience as a brand ambassador, bartender, or in a related field is preferred.
  • Network : Established network within the on-premise trade, including bartenders and mixologists.
  • Communication : Exceptional verbal and written communication skills, with the ability to engage and educate diverse audiences.
  • Personality : Outgoing, with a genuine passion for whiskey and storytelling. Ready to "open new doors" and introduce Heaven's Door to new fans and enthusiasts.
  • Flexibility : Willing to work flexible hours, including evenings and weekends, to host and attend events.
  • Travel : Ability to travel within your designated market.
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