Director, South Central Sales

Director, South Central Sales

Sales - Texas, Texas (Remote)

Job Description – Director, South Central Sales

Territory:  TX, OK, LA, AR 

SIP is a boutique spirit innovation and brand development company focused in the spirits sector. We are passionate about what we do and pride ourselves on our enthusiasm, determination, creativity and professionalism that are the cornerstone of our corporate culture and the brands we bring to market. SIP is comprised of a team of highly seasoned beverage professionals with expertise spanning from branding to package design, procurement to production, sales and marketing, finance to compliance. We have a dedicated national sales team and brand ambassadors that connect with our brand's consumers. We partner with the world’s preeminent distributor of beverage alcohol, Southern Glazers Wine & Spirits.

The primary focus for this role is driving sales for the SIP portfolio, with Heaven’s Door Whiskey driving a majority of the sales. The portfolio also includes Rare Hare Whiskey and the upcoming launch of Three Hares Tequila in July of 2025. The Sales Director will oversee state budgets, distributor and retail programming, pricing, sales execution budgets as well as local chain and key customer relationships. This role will partner closely with each state’s SGWS leadership and sales teams, as well as SIP’s local ambassador team.  As a small company, we all wear many hats and must demonstrate an entrepreneurial approach to delivering business goals.

Key Responsibilities:

• Create distribution and sales programming to deliver against revenue and expense goals based on annual sales plans and budgets
• Manage profit and loss responsibility within each trade channel, overall fiscal implications and resource management/recommendations. This is inclusive of monthly processing of distributor invoices.
• Utilize leadership relationships at distributor and key chain accounts to drive brand growth and generate new opportunities.
• Build program calendars and pricing structures for each brand/market in conjunction with team and distributor to maximize both volume and revenue.
• Forecast yearly and quarterly goals by market & sku, compile all monthly market reports (quantitative and qualitative)
• Maintain adequate inventory levels at distributor with minimum of 45 days
• Monitor and drive commercial standards in market, ensuring shelf prices, SKU assortment, store placement, and POS utilization match strategy and maximize sales opportunities 
• Communicate effectively across distributor organization, including sales objectives, pricing, programming, educations and kick-offs/blitzes.
• Negotiation, placement, and management of brands and programs to drive sales and velocity in targeted retail chains.
• Analyze sales & marketing environments, distribution gaps, various competitors and develop plans, working closely with marketing team for future programming and needed POS support.
• Manage channel mix accordingly, ensuring on-premise sales to make up 20% of overall volume
• Conduct detailed quarterly reviews that result in alignment between Distributor / brand(s) on what actions need to be taken to hit or exceed goals.

Personal Skills and Qualities

• Results oriented: Strong work ethic and drive for success
• Knows the key people at our distributor network to achieve desired results
• Relationships with key retailers within the division
• 8 years of Distributor and/or spirits supplier experience in TX
• Preferrably based in DFW
• Strong relationships with SGWS preferred
• Experience selling bourbon preferred
• Budget management and resource utilization
• Teamwork: Ability to work and communicate productively with colleagues and customers – help bridge the gap between sales and marketing
• Excellent oral and written communication and persuasion skills
• Able to work with Word, Power point, Excel, VIP, KARMA, distributor reporting systems, etc
• A sense of positive urgency in executing everyday responsibilities
• Willingness to “roll sleeves up” and work the streets!
• Position does require some travel with overnights in the given territory