Content Summary : Marketing Manager at Lenexa, for Splintek Inc.
Job Description
Job Description
Salary : DOE
Splintek is a Lenexa based, made in the USA manufacturing company in the business of providing high-quality healthcare products to Retailers, Professionals and direct to consumers since 1996. Innovation, team-based, high energy, casual business environment. Splinteks mission is to enhance the quality of life globally by innovating healthcare products for better sleep, more comfort, and overall health. Please visit our website at
Splintek offers Competitive Wages and Benefits, including :
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Match
- Paid Time Off
- Paid Holidays
- Casual Dress / Atmosphere
- New Facility
- Workout Room on Site
This position is full time on-site, we are not offering hybrid, remote, or flex schedules at this time.
PRIMARY OBJECTIVE OF POSITION
Support the operations of the Marketing Department including media campaigns, promotions, and projects; arrange and coordinate special events, projects, and mailings; research, maintain, and report on marketing data; and assist with creating materials used for proposals, correspondence, presentation materials, and reports.
DUTIES AND RESPONSIBILITIES / ESSENTIAL FUNCTIONS
Edit the content and images on the company website, and create landing pages for digital campaigns as well as customized store locators based on the campaignResearch and define the target markets for current and new productsImplement, track, and evaluate advertising and marketing strategies for brandResearch and discovers opportunities to write press releases, educational articles, and promotional copyAnalyze Splintek and competitors sales data, campaign results, survey responses, and coupon redemptions and compare to competitorsLiaison to out-sourced TV media buyer, and media organizationsManage current customer leads and implement lead generation tools to acquire moreNegotiate and purchase media placements in magazines, email campaigns, direct mail, and digitalSupport the sales department by coordinating promotions with major retailers, preparing PowerPoint presentations, and delivering status reports on marketing effortsConceptualize advertising concepts for print, television, digital, and social media for B2C and B2BWork with the team to substantiate claims on product packaging, advertisements, and the websiteCollaborates with sales and product teams to develop branding messages.Identifies target customers and markets.Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.Conducts and / or oversees market research initiatives.Conducts pricing research and analysis to ensure competitive product and service pricing.Collaborates in the development of new products.Collaborates, participates in, and coordinates promotional activities or trade shows.Create dynamic and radius geo-targeted digital ads and campaignsPerform weekly SleepRight and competitor advertising and sales analyticsVendor contract negotiations, communication, and strategy developmentDevelop retail line review presentation strategy and present to retailersPerforms other duties as assigned.SUPERVISORY RESPONSIBILITIES : NO
To perform this job successfully, an individual must be able to perform each essential performance requirement satisfactorily. The qualifications listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
TRAVEL EXPECTATION
Minimum travel may be required
QUALIFICATIONS
EDUCATION
REQUIRED :
Associate degree in Marketing, Advertising or related field, or equivalent experiencePREFERRED :
Bachelors Degree in Marketing, Advertising or related field, or equivalent experienceEXPERIENCE AND SKILL
REQUIRED :
5 years of Marketing experienceProficient in Microsoft Excel, Word, and PowerPoint; Adobe Photoshop and Illustrator; and WordPressBasic knowledge of HTML and CSS, Social Media management, Google AdWords, and SEO (Search Engine Optimization)Strong oral and written communication skillsAbility to prioritize multiple projectsAbility to work independently and a self-starterDetail-oriented with strong organizational and administrative skillsPREFERED :
10 years of Marketing experienceExperience with Photography, Videography, TV AD buying, basic knowledge of FTC and FDA requirementsBudget management experienceAbility to successfully negotiateUnderstanding of, or experience with media buyingUnderstanding of ROIExperience with creating email campaignsCustomer leads managementAbility to conceptualize advertising conceptsUnderstanding of layout design and typographyWORK ENVIRONMENT AND PHYSICAL DEMANDS
Vision : Use vision to read, write, type, operate office, electronic, and manufacturing equipment, and make fine adjustments.
Speaking / Hearing : Give and receive information through speaking and hearing.
Motor Coordination : Requires hands to operate equipment.
Lift / Carry : Regularly lift, push, and move up to 50lbs.
Environment : Office and warehouse environments may be dust, contain sharp edges, include areas that are not well lit, the floor may be uneven or cracked, and the facility may be subject to variations in temperature.
Search Firm Representatives Please read carefully
Splintek does not accept assistance from search firms. Please, no phone calls or e-mails. All resumes sent by search firms to any employee at Splintek via e-mail, internet or in any form and / or method without valid written search agreement in place for this position will be deemed the sole property of Splintek. No fee will be paid in the event the candidate is hired by Splintek as a result of the referral or any other means. Thank you for your cooperation.
