Demo

Senior Product Marketing Manager

Splunk
Virginia, MN Full Time
POSTED ON 1/24/2025
AVAILABLE BEFORE 4/22/2025

Marketing Remote, North Carolina, Colorado, Washington D.C., Florida, Virginia, Texas

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it‘s our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Role :

Splunk is looking for a Senior Product Marketing Manager to support a team of marketing professionals responsible for the positioning, messaging and integrated go-to-market of Splunk AI product capabilities. You will lead marketing efforts to support emerging AI capabilities and new customer acquisition. You will launch products and solutions, contribute to thought leadership, manage AI campaigns, and open up new market opportunities for Splunk and our partners. You will collaborate with product, sales and marketing leaders from around the world to produce the collateral necessary for the Splunk field organization and partners to drive opportunities. Experience with AI in product or solution marketing with a big-picture approach is critical.

Responsibilities :

  • Partner with product management and sales to craft and execute business, product, and GTM plans to meet market adoption goals.
  • Develop positioning and messaging for programs and products.
  • Build key sales tools including presentations, solutions briefs, sales cheat sheets and demos to improve sales effectiveness.
  • Create compelling content for each stage of the buyers‘ journey for consumption online, in campaigns and events.
  • Bring products and initiatives to life through integrated marketing spanning any and all channels web, social, demand gen, adoption, press, analysts, events, and more.

Requirements :

  • 2 years of AI or ML relevant product marketing experience.
  • 5-8 years total of product marketing experience in enterprise software or relevant similar experience; customer-facing experience a plus.
  • Amazing written and oral communications skills including ability to craft differentiated positioning and messaging, build effective sales content, and deliver compelling presentations.
  • Experience planning and executing SaaS product launches including working within a tight timeline, securing customer references, and creating sales training and enablement materials for the field and partners.
  • Technical aptitude and ability to discern complex product information into value-based messaging.
  • Ability to represent Splunk at various speaking engagements including conferences, press interviews, and analyst briefings.
  • Self-starter who truly enjoys working in a fast-paced, high-growth, sometimes ambiguous, and career-defining environment.
  • Collaboration skills and shown success delivering results.
  • Requires some domestic and international travel.
  • BA or BS required; MBA preferred.
  • Knowledge of AI (ML / DL / genAI), SaaS-based products, data platforms, streaming analytics, data pipelining.
  • Splunk is an Equal Opportunity Employer

    At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.

    Base Pay Range

    SF Bay Area, Seattle Metro, and New York City Metro Area

    Base Pay Range : $132,000.00 - 181,500.00 per year

    California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

    Base Pay Range : $118,800.00 - 163,350.00 per year

    All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

    Base Pay Range : $105,600.00 - 145,200.00 per year

    Splunk provides flexibility and choice in the working arrangement for most roles, including remote and / or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.

    Benefits are an important part of Splunk‘s Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https : / / splunkbenefits.com .

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    Salary : $105,600 - $145,200

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