What are the responsibilities and job description for the Associate Media Director position at Sport Clips - Support Center?
Benefits :
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
The Associate Media Director manages the media planning, buying, strategy, and agency partnerships with a mix of experience dealing with franchise models and evolving media landscape and measurement opportunities. This role will address 1st Party data and developing Acquisition, Retention and Win-back targeting segments. The Associate Media Director will understand and build incremental lift measurement across all media assets to maximize mix to drive business results nationally and locally by store. Opportunity to advance and further build internal tools to streamline communications, measurement and billing.
Scope :
The Associate Media Director reports to the Senior Director of Marketing & Sponsorships. This person must be able to work and communicate with media agencies, media partners and internal analytics teams. The role oversees day-to-day execution and budgeting of all paid national, regional and local media investments. The Associate Director works locally with franchisees (Team Leaders) and develops local marketing plans to drive store visits, and with the Grand Opening Team. Manages sports and event marketing partnerships nationally, regional and local.
This role works closely with the media agency to develop goals, strategies and media KPIs. Develops ongoing optimization across all media channels and audience segments using strong analytical skills to measure performance data (e.g., store visits, online check-in). Collaborates internally to build consistent monitoring tools to measure medias impact on incremental sales and traffic.
Key Criteria / Requirements :
Traditional Local TV / Radio, National TV / Programmatic / Addressable and National Radio
Flexible work from home options available.
