What are the responsibilities and job description for the Activations Coordinator position at Sporting Kansas City?

Job Description Summary

The Sporting Kansas City Activation Coordinator, Partnership Marketing shall be responsible for the day-to-day activation of an allocated partnership portfolio within the Corporate Partnership department at Sporting Kansas City and its parent company Sporting Club. As an Activation Coordinator, you will play a pivotal role in ensuring the successful execution of various activation initiatives. Your primary responsibility will be to coordinate and implement strategies to maximize our brand's visibility, engagement, and impact to help accomplish the partnership's key objectives. This role demands a combination of strategic thinking, project management skills, and a passion for sports marketing.

The Activation Coordinator, Partnership Marketing will support the execution of assigned account assets at the highest levels of customer service and internal functions to ensure the Partnership Team is set for success.

Job Description

Essential Functions

Serve as a liaison between Sporting Club and assigned partnership portfolio to build and maintain a positive relationship between both parties.
Implement, activate, and track all assigned partner assets to ensure contractual obligations are fulfilled.
Collaborate with internal and external teams to support the development of comprehensive activation strategies aligned with the overall partnership objectives and brand goals.
Support the end-to-end execution of activation plans, including events, promotions, sponsorships, and community engagement activities. Ensure all projects are delivered on time, within budget, and meet quality standards.
Create, track, and maintain all recaps and case studies for assigned portfolio detailing the process and success of their partnership program and assets.
Maintain accurate reporting through KORE, Activate, and CRM systems, ensuring database management is aligned both internally and externally.
Plan and execute partner events as assigned which may include pre-game receptions, youth soccer clinics, stadium tours, in-game promotions, player appearances, community programs, etc.
Cultivate and maintain strong relationships and touchpoints with each partner in the assigned portfolio to develop long-term relationships and help to find creative solutions that go above and beyond the contract to enhance the partnership experience.
Stay informed about industry trends, emerging technologies, and competitor activities in sports marketing. Leverage insights to continuously enhance activation strategies and stay ahead of the curve.
Support and assist Partnership Marketing team with planning and executing the year-end recap process plus involvement in renewal pitch processes and presentations.
Assist the Associate Director of Strategy & Insights with managing sold inventory and available assets while utilizing KORE to generate deal sheets for all sold deals.
Coordinating with the operations team to create custom welcome graphics in Children's Mercy Park for key pitches.
Collaborating with finance and facilitating the distribution of invoices to the activation team.
Support and assist the Vice President, Corporate Partnerships with special projects and initiatives as needed.
Perform other related tasks as assigned.

Match Day Responsibilities

Meet with partners and vendors to help set up activation spaces prior to the match.

Conduct pre-match tours of the suites, concourse, and club spaces for partners.

Take photos of activations to provide as proof of performance.

Plan and execute halftime contests, as applicable.

Gather matchday notes and provide a recap of the match.

Personal Attributes

Strong organizational, communications and interpersonal skills.

Verbal and written communication skills to facilitate clear and concise interaction with internal teams and external partners.

Ability to organize work effectively, conceptualize, and prioritize objectives.

Attention to detail for overseeing all aspects of activation planning and execution, from logistics coordination to brand integration.

Highly driven self-starter, with the ability to work independently and prioritize daily duties with minimal supervision. High performer.

Results-oriented and coachable with a team-oriented, "One Club" mentality.

Capacity to identify potential issues, troubleshoot challenges, and implement effective solutions in a timely manner for successful activation outcomes.

Organizational and project management abilities for coordinating multiple activation initiatives simultaneously, ensuring deadlines are met, and budgets are adhered to.

Flexibility to adapt to changing priorities, unexpected challenges, and evolving trends within the sports marketing landscape.

Critical thinking skills and ability to effectively address and solve challenges.

Capacity to cultivate and maintain positive relationships with partners and internal team members fostering collaboration and enhancing partnership effectiveness.

Must have high levels of discretion to handle sensitive situations and confidential information.

Experience obsessed and innovative.

Upholding ethical standards and integrity in all interactions and business dealings builds trust and credibility with partners and stakeholders.

Flexible schedule with the ability to work long hours which may include holidays, evening, and weekends as the schedule demands.

Must be able to work all home games and special events each season and some travel may be expected.

Professional appearance and attitude, as well as the ability to work with others.

Skills and Experience

Bachelor's Degree in Marketing, Sports Management / Administration, Business, or other related field required.

Minimum of one (1) year of activation and / or relationship management experience, preferably within the sports industry.

Excellent spelling, grammar, proofreading skills, with a strong ability to communicate ideas both orally and in writing.

Demonstrated strong teamwork aptitude and customer service skills.

Proficient in the Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint, and Calendar.

Physical Abilities

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions :

Required to sit, stand and walk.

Use hands to finger, hand or feel objects, tools or controls.

Frequent stooping, bending, pulling and pushing.

Reach with hands and arms.

Required to talk and hear consistently.

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