Sports Research, a leader in health and wellness supplements, is seeking a results-driven Channel Marketing Manager - Retail & Wholesale to lead and grow our retail and wholesale channels. This role is critical to building strong relationships with retail partners, optimizing in-store and online presence, and driving sales performance across major accounts. The ideal candidate has extensive experience in retail and wholesale marketing, a passion for wellness, and a proven ability to manage high-impact campaigns in collaboration with cross-functional teams.
Key Responsibilities :
Strategic Leadership :
- Develop and execute a comprehensive channel marketing strategy for retail and wholesale accounts, including major brick-and-mortar retailers and distributors.
- Establish key performance metrics and track success to ensure channel growth and profitability.
- Partner with Sales, Product, and Creative teams to align marketing initiatives with retailer-specific goals.
Retail and Wholesale Marketing Execution :
Plan and implement trade promotions, including end caps, in-store displays, and co-branded marketing campaigns.Collaborate with retail partners on joint marketing efforts, such as seasonal promotions, events, and digital activations.Optimize product placement, packaging, and pricing strategies to maximize visibility and sales performance.Relationship Management :
Build and maintain strong relationships with retail and wholesale partners to foster collaboration and alignment.Act as the primary marketing liaison for key accounts, ensuring timely communication and execution of campaigns.Negotiate marketing and advertising opportunities with retail partners to maximize ROI.Team Collaboration and Management :
Lead and mentor a team of channel marketing professionals and external agencies to deliver impactful campaigns.Coordinate with the Supply Chain and Operations teams to ensure inventory readiness for promotions and launches.Partner with eCommerce teams to create an omnichannel experience across retail and online channels.Market Analysis and Trends :
Analyze consumer trends, category performance, and competitor activity to identify growth opportunities.Provide insights and data-driven recommendations to improve market share and brand positioning.Develop regular performance reports for senior leadership, including actionable recommendations.Other duties as needed / assigned
Qualifications :
Education and Experience :
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).8 years of experience in retail or wholesale marketing, preferably within the health / wellness or consumer packaged goods sectors.Proven track record of managing successful campaigns with major retailers (e.g., Target, Walmart, Costco, and regional grocers).Skills :
Strong expertise in trade marketing, promotional planning, and retail activation.Exceptional relationship-building and negotiation skills.Proficiency in retail analytics tools and platforms (e.g., Nielsen, IRI, or POS systems).Ability to manage budgets and prioritize initiatives effectively.Why Join Sports Research?
Work with a passionate and innovative team committed to making a positive impact.Competitive salary and benefits, including wellness perks.Family-owned and operated for 45 years.
