What are the responsibilities and job description for the Media Analyst position at Sports Research?
Title: Media Analyst
**Job Summary**
We are seeking a proactive and data-savvy media analyst to join our onsite marketing team. In this role, you will focus heavily on analyzing paid media performance and extracting creative insights and qualitative recommendations that improve campaign effectiveness.
You will also be responsible for delivering structured weekly, monthly, and quarterly reports that keep internal stakeholders aligned and informed.
This position is predominantly internal-facing, providing quick-turn ad hoc support for cross-functional teams while sitting out of most external calls to maintain focus on deeper data analysis.
Key Responsibilities:
- Continuously monitor, track, and analyze paid media campaigns (e.g., paid social, paid search, display, programmatic) to identify performance drivers and areas of opportunity.
- Synthesize quantitative data (e.g., CTR, CPA, ROAS, conversions) and qualitative insights to present a clear picture of campaign success.
Creative Insights & Qualitative Recommendations:
- Collaborate with the Paid Media Manager and Creative teams to evaluate the effectiveness of ad creatives, messaging, and visuals.
- Provide actionable recommendations for creative refreshes, messaging pivots, and audience strategies grounded in data-supported hypotheses.
Structured Reporting:
- Develop and maintain standardized reporting frameworks that track key campaign metrics and outcomes.
- Deliver concise weekly performance snapshots, detailed monthly analysis reports, and holistic quarterly reviews that guide strategic media planning.
- Presentation data findings and recommendations to internal stakeholders in a format that is both accessible and actionable.
Audience Segmentation & Targeting:
- Support the Paid Media Manager in refining audience segmentation strategies using platform data and any relevant in-house or third-party data.
- Ensure all campaigns implement proper tagging and tracking (e.g., UTMs, pixels, tags) to capture accurate audience and conversion insights.
Requirements:
Education & Experience:
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
- 1–3 years of experience in digital media or marketing analytics (agency or in-house) is preferred.
Technical & Analytical Skills:
- Hands-on experience with platforms such as Google Ads, Meta Business Suite (Facebook/Instagram Ads), TikTok Business Suite (TikTok Ads/Shop), Google Analytics (GA4), Amazon DSP or similar programmatic, etc.
- Strong proficiency in Excel/Google Sheets for data manipulation; experience with data visualization tools (e.g., Tableau, Power BI, Looker) is a plus.
- Working knowledge of A/B testing, audience segmentation, and conversion tracking best practices.
Soft Skills & Competencies:
- Excellent communication skills with a knack for transforming complex data into impactful presentations and storytelling.
- Attention to detail and ability to conduct both quantitative and qualitative analyses.
- Self-motivated, organized, and capable of juggling multiple tasks with competing deadlines.
- Comfortable partnering across different internal teams, offering prompt insights and feedback.
Industry Knowledge (Nice to Have):
- Background in eCommerce, consumer packaged goods (CPG), or health & wellness industries.
- Familiarity with vitamins and supplements marketing and compliance.
Benefits:
- Free Medical, Dental, Vision & Life Insurance for Employee's coverages
- 401K retirement plan with up to a 4% company match
- Accrued PTO, Paid Company Holidays, and Paid Floating Holidays
- Work from home Fridays, plus one additional day each month
- Free products
- Growth opportunities
