What are the responsibilities and job description for the Media Performance Optimizer position at Sports Research?
Key Responsibilities
- Continuously monitor, track, and analyze paid media campaigns (e.g., paid social, paid search, display, programmatic) to identify performance drivers and areas of opportunity.
- Synthesize quantitative data (e.g., CTR, CPA, ROAS, conversions) and qualitative insights to present a clear picture of campaign success.
You will also develop and maintain standardized reporting frameworks that track key campaign metrics and outcomes, delivering concise weekly performance snapshots, detailed monthly analysis reports, and holistic quarterly reviews that guide strategic media planning.