What are the responsibilities and job description for the SportTechie Director of Audience Development position at SportTechie?
Company Description
SportTechie is the world’s leading resource devoted to the burgeoning intersection of sports and technology. We cover the latest technological innovations, ideas, and products that impact the fan experience, player performance, and sports industry as a whole. We report the cutting-edge developments with in-depth analysis and exclusive interviews to educate fans and industry experts alike. We exist to analyze and illuminate the growing numbers of ways technology is evolving sports.
Job Description
The Job
We are looking for a talented and dedicated Director of Audience Development who can take the reins of managing SportTechie’s audience across editorial, video, social media, newsletters, and podcast. As an outside-the-box thinker, incredible storyteller and analytics-savvy individual, this person should have the ability to balance numerous priorities while having a proactive mindset towards accelerating SportTechie’s audience growth.
One day this Director of Audience Development will work with our Multimedia Producer to strategically publish our latest video content across our social channels, and the next day she or he will work with our Director of Sales to analyze key metrics across our audience channels to help craft a statistically-driven sales narrative. This person should be a visual-first content creator with social editorial skills and a proven track record of monetizing digital audiences.
You will be empowered to:
Manage all elements of SportTechie’s audience interactions and strategy
Work closely with Sales team to transform audience analytics into actionable sales insights
Use storytelling skills to convey SportTechie’s brand to all digital audiences
Execute and manage our daily and weekly newsletters, including database management
Run Twitter, LinkedIn and Facebook accounts as well as launch and manage Instagram and Snapchat accounts
Establish and accomplish key audience growth goals
Work closely with content team to produce engaging social content from our editorial and video work
Work with Multimedia Producer to manage creative graphics and images to enhance editorial content
Work with Sales team to create and execute sold campaigns that involve SportTechie’s newsletter and social media content
Manage reporting of audience analytics to entire team for purposes of KPI tracking and making intelligent editorial and sales decisions
Make sure all public-facing SportTechie copy is pristine and up to date
Make a name for yourself as a sports technology expert and thought leader
Qualifications
What we are looking for:
An entrepreneurial spirit who truly wants to help build SportTechie
Previous success with monetizing digital content across a variety of platforms
2-3 years experience managing social media accounts at a digital publisher or brand
Success with creating viral content across Facebook, Instagram, Twitter, Snapchat
Experience in growing social and site traffic via engaging readers with creative content
Skilled in PhotoShop, AfterEffects or other image editing software
Strong understanding of digital media, SEO, social media and online content strategy
Someone who desires to step in and be an instant team leader
Expertise with Google Analytics and other audience tracking tools across all content channels
Deep understanding of current and emerging social networks
A savvy communicator and detail oriented individual
Journalistic and editorial skills are a major plus
Additional Information
Job Location
Work remotely with consistent daily communication with the SportTechie team
Being in a major city is preferred
Compensation
Competitive salary, benefits and equity package
How to apply - Email - info at SportTechie.com
Send us our cover letter, resume and top three examples from your creative portfolio that can help show why you will excel as our Director of Audience Development. Additionally, please include any relevant background about yourself and your previous editorial experiences that will further illustrate your fit for this position.
Note: Please try to demonstrate personality, sports technology knowledge and logical reasons for why you will be a good candidate to fill this vital role on the SportTechie team.
