Growth & Organic Search Strategist

Spot Pet Insurance is the fastest growing pet insurance company in North America. Our commitment to an exceptional end-to-end customer experience and our data-driven approach have quickly established us as a leading pet insurance provider. We're dedicated to providing pet parents with peace of mind by offering accessible and comprehensive coverage so their furry companions can lead happier, healthier lives.

We are seeking a Growth & Organic Search Strategist. This role will focus on discovering, testing, and implementing new ways to increase organic visibility and conversions. This role requires someone who understands how people search for information across different platforms, including AI-driven search, TikTok search, Instagram search, Reddit, and other emerging discovery channels.

This is not a traditional SEO role. Instead, it is a growth-focused position that requires creativity, adaptability, and an understanding of digital trends to reach high-intent audiences in innovative ways.

Salary: Up to $80K per year, plus a 20% performance-based bonus

Location: On-site, 5 days a week, at our vibrant Downtown Miami office

Qualifications:

• Minimum 2 years of experience in organic growth, SEO, content marketing, or digital strategy.
• Strong understanding of AI-driven search trends and how they impact organic visibility.
• Experience in TikTok SEO, Instagram search, and social media-driven discovery.
• Familiarity with Reddit, Quora, and community-driven platforms for organic audience engagement.
• Data-driven mindset with the ability to track, analyze, and optimize performance metrics.
• Strong communication and content strategy skills to develop engaging, platform-specific content.
• Ability to think strategically and experiment with new organic acquisition channels.

Preferred Qualifications

• Experience with AI-powered search tools and emerging search technologies.
• Knowledge of social-first content strategies to improve discoverability.
• Background in growth marketing, digital PR, or audience development.
• Understanding of pet industry trends and the online behaviors of pet parents.

What We Offer:

• A collaborative and supportive work environment, recognized as a Great Place to Work.
• Monthly cell phone allowance of $100
• Medical, dental, and vision benefits
• Life insurance
• Unlimited PTO
• Bring your pet to work
• Your pet insurance is covered (up to $100/month)
• Monthly parking reimbursed
• 401k with company match
• Catered breakfast and lunch daily
• ClassPass membership
• Education Assistance Program (up to $1500/year)
• Annual performance-based bonus