What are the responsibilities and job description for the Content Marketing Manager position at SPOTIO?
About Us
SPOTIO is a privately held SaaS company based in Dallas, Texas and leading field sales engagement platform. Thousands of sales professionals worldwide rely on SPOTIO to help them increase activity, grow their pipeline, and crush sales goals. We are ranked #1 on G2 reviews and we've been named one of Dallas-Fort Worth's Best Places to Work by the Dallas Business Journal in 2024 and five times overall.
Position Details
We are seeking a strategic and creative Content Marketing Manager who will be responsible for developing and executing comprehensive content strategies that supports our marketing initiatives and drives engagement across various channels. This role will also involve contributing to brand and product marketing initiatives to ensure cohesive messaging across the organization.
- Develop and implement content strategies that enhance brand awareness, drive traffic, and generate leads.
- Create compelling and engaging content across multiple platforms including blogs, social media, email newsletters, and more.
- Collaborate with the marketing team to align content strategies with overall marketing goals and campaigns.
- Conduct thorough research on industry-related topics and trends to ensure content relevance and originality.
- Manage content distribution to online channels and social media platforms to increase brand visibility.
- Monitor and analyze content performance metrics and make data-driven decisions to optimize strategies.
- Contribute to the development of brand messaging and positioning, ensuring consistency across all communication channels.
- Assist in the creation of marketing collateral, sales materials, and product documentation as needed.
- Stay updated on industry trends and best practices in content marketing, brand marketing, and product marketing.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 4 years of proven experience in content marketing, with a strong understanding of SEO principles and content management systems.
- Demonstrable experience in developing and implementing successful content strategies across various channels.
- Excellent writing and editing skills, with a keen eye for detail and proficiency in grammar and punctuation.
- Strong analytical skills and experience with content performance measurement tools (e.g., Google Analytics, social media analytics).
- Creative thinker with the ability to generate innovative ideas and campaigns.
- Ability to work independently and as part of a team in a fast-paced environment.
- Solid understanding of brand development and multichannel marketing concepts
Preferred:
- Experience in brand and/or product marketing
- Experience in a B2B environment with SaaS experience
Day 1 SPOTIO Benefits:
- Medical Insurance - SPOTIO will pay 100% on the base plan
- Dental and Vision Insurance - SPOTIO will pay 75% on the base plan
- 401K with 3% company match
- $750 Learning and Development Stipend per year
- 8 paid holidays 3 weeks of paid time off
- Voluntary benefits (pet insurance, legal, accident)
- 24/7 EAP - Free Professional Counseling Services
- Work from home flexibility - Monday, Thursday, and Friday