What are the responsibilities and job description for the Demand Generation Manager position at SPOTIO?
Overview:
SPOTIO was founded in 2014 and is a privately held company based in Addison, Texas. We are known as a leading field sales engagement platform that helps thousands of sales professionals worldwide increase activity, grow their pipeline, provide visibility, and crush sales goals. We are ranked #1 on G2 reviews and named one of Dallas-Fort Worth's Best Places to Work by the Dallas Business Journal in 2024 and five times overall.
What we're looking for:
SPOTIO is seeking a strategic and results-driven Demand Generation Manager to execute our growth strategy across our Mid Market and SMB segments. In this role, you'll work cross-functionally as a key decision-maker, working closely with sales, marketing, and product teams to create demand generation programs that lead to qualified accounts, accelerating sales pipeline, and fueling growth for SPOTIO. A successful candidate will be a demand generation leader with strong martech skills within systems like Salesforce, HubSpot, Clay and a proven ability to strategize and execute campaigns for ABM. This role reports to the Head of Marketing.
Key Responsibilities:
- Develop, implement, and optimize demand generation strategies and campaigns to support pipeline and revenue targets.
- Design and manage multi-channel marketing campaigns across digital advertising, content marketing, email, events, direct mail and webinars. Assist in overseeing the website strategy to enhance user experience and improve conversion rates.
- Partner closely with Sales leadership, SDRs, CX and product to ensure alignment and maximize campaign impact.
- Manage and optimize marketing automation workflows using tools like HubSpot, Salesforce, Clay, and intent data.
- Leverage Salesforce, HubSpot and other analytics tools to track, measure, and report on campaign performance and ROI.
- Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.
- 4 years of experience in SaaS marketing, demand generation, and sales-aligned growth strategies.
- Proven success in building and executing Account-Based Marketing (ABM) programs.
- Strong working knowledge of HubSpot, Salesforce, Clay, and intent-based marketing workflows.
- Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
- Excellent communication skills – able to influence stakeholders and collaborate cross-functionally.
- Adaptable, proactive, and self-motivated in a fast-paced, dynamic environment.
- Experience managing budgets, campaign prioritization, and revenue performance metrics.
- $750 Learning and Development Stipend
- 401K with 3% company match
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 8 paid holidays
- 3 weeks of paid time off
- Voluntary benefits (pet insurance, legal, accident)
- 24/7 EAP - Free Professional Counseling Services
SPOTIO Work Environment
This position is hybrid. We work in the office twice a week on Tuesday and Wednesday.
SPOTIO Values
- Solve For the Customer - know their goals, business, and how we help customers achieve a 10x ROI
- Play to Win - we lead the way to victory through ownership, urgency, and competitive mindset
- Make it Great - be the best version of yourself for your family, team, customer and company
- We Know Where We Stand - open, honest, and timely feedback with clear visibility to the metrics that matter
- Relationships Matter - collaborate with team members, customers, and partners to accelerate success
SPOTIO is firmly committed to the principle of equal employment opportunity. SPOTIO offers employment opportunities without regard to race, color, sex, age, religion, national origin, disability, U.S. military and or other prohibited bases of discrimination, both state and local. All aspects of the employment relationship (including recruiting, hiring, training, working conditions, compensation, promotion, discipline, and termination) are subject to this policy. Candidates must pass a pre-employment background check and drug screen.
**We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas**
