Senior Digital Advertising Strategist

Position: Senior Digital Advertising Strategist
Location: On-Site (Full-Time) (IN FARGO, ND ONLY)
Company: Spotlight Media – Fargo, ND
Pay: $70,000 - $85,000 (Based on Experience)

***IN OFFICE - NOT REMOTE***

5 YEAR MINIMUM EXPERIENCE

About the Role

From Mike Dragosavich, Founder:
'Spotlight is growing quickly into a leader in the region for digital advertising solutions. This role is packed with incredible growth potential, and we’re genuinely excited to learn from your expertise as we take on larger, more complex campaigns. We’re looking for an in-office canidate with RESULT-driven digital advertising experience to join our team and help us deliver next-level strategies for our clients.

Right now, we’re partnering with some of the coolest companies in the region, solving increasingly complex challenges to help them navigate and execute smart, effective digital advertising strategies. We’ve invested in all the best tools and resources—now we need someone who’s ready to step into a front-facing role, lead these efforts, and take them all the way to the finish line. If you’re ready to make an impact and be part of something exciting, this is the opportunity for you.'

About Us

Spotlight Media is a results-driven creative agency based in Fargo, ND, specializing in marketing, web design, and digital advertising solutions that deliver measurable success for businesses. As we continue to grow, we’re looking for a Senior Digital Advertising Strategist to help us elevate our strategies and deliver even greater ROI for our clients.

OUR ADVERTISING SOLUTIONS INFO

What You'll Do

• Build Winning Strategies: Lead the development and execution of advanced digital advertising strategies across platforms like Google Ads, Meta, The Trade Desk, and programmatic channels.
• Achieve Results: Focus on driving ROI and creating full-funnel strategies, including customer journey mapping, conversion tracking, and analytics-driven decision-making.
• Collaborate with Clients: Serve as a strategic partner to clients, providing expert recommendations and actionable insights that align with their business goals.
• Elevate the Team: Work closely with the Digital Lead and Founder to refine techniques, tackle complex campaigns, and share your expertise with the team to expand our capabilities.
• Execute with Excellence: Manage large-scale campaigns, including e-commerce and national B2B initiatives, ensuring that strategies are implemented effectively to deliver results.

What We're Looking For

• Experienced Strategist: 5 years of proven experience in digital advertising, with a strong track record of driving results for clients.
• Advanced Expertise: Hands-on experience with Google Tag Manager, funnel building, programmatic advertising, and advanced analytics tools.
• Technical Skills: Proficient in campaign optimization, conversion tracking, and creating high-performing digital strategies.
• Client-Focused: Exceptional communication and interpersonal skills, with the ability to build trust and collaborate strategically with clients.
• Leader and Collaborator: A team player who can take initiative and mentor others, helping the team grow through your expertise.

Why Join Us?

At Spotlight Media, you’re not just joining a team—you’re becoming part of a small, tight-knit group that feels like family. We believe in supporting each other, learning together, and celebrating our wins as a team. Here’s why this is an incredible opportunity:

• Great Team Atmosphere: We’re a small but mighty team that works hard and genuinely enjoys collaborating. No big corporate vibes here—just a group of talented people focused on making an impact for our clients.
• Accelerated Growth Potential: Spotlight is growing fast, and so will your career. This role offers the chance to lead advanced campaigns, work directly with leadership, and shape how we approach digital advertising.
• Newly Expanded Resources: We’ve recently expanded our team and resources to tackle bigger, more complex projects. You’ll have the tools, platforms, and support you need to innovate and excel.
• Advanced Technical Focus: You’ll dive deep into cutting-edge digital advertising tools and platforms, like Google Ads, Meta, The Trade Desk, and programmatic channels. This is the perfect role for someone who loves solving complex challenges and optimizing campaigns for maximum ROI.
• Direct Collaboration with Leadership: You’ll work side-by-side with our Founder, Mike Dragosavich, and Digital Lead, Kellen, on a daily basis. Your insights and expertise will directly shape our strategies and client outcomes.
• Make a Real Impact: This isn’t just another job. You’ll be trusted to take the lead on high-profile campaigns, solve tough challenges, and deliver results that help our clients grow.

When you join Spotlight, you’re stepping into a role where your expertise will be valued, your ideas will be heard, and your potential will be limitless. Ready to be part of something exciting? Apply today and let’s grow together!

Technologies and Channels Experience Required

• Google Ads (Search, Display, Video, Shopping, Performance Max)
• Meta Advertising (Facebook and Instagram Ads, including advanced audience targeting and campaign optimization)
• The Trade Desk (Programmatic advertising and demand-side platform expertise)
• Google Tag Manager (Tag implementation, tracking, and event configuration)
• Programmatic Advertising Platforms (Knowledge of DSPs, audience segmentation, and campaign execution)
• Google Analytics (GA4 expertise, ROI tracking, and funnel analysis)
• Conversion Tracking Tools (Pixel implementation and tracking for platforms like Google, Meta, and others)
• Customer Journey Mapping (Strategic funnel building and audience engagement planning)
• SEO and SEM Strategies (Integrated search and advertising campaigns for enhanced visibility and performance)

Benefits

• Competitive pay, based on experience.
• Medical Insurance (50% employer paid for employee).
• Vision Savings Pass (discount program).
• Life and Disability Insurance (100% employer paid for employee).
• Paid Time Off (18 days per year).
• Volunteer Time Off (8 hours per year).
• 6 Paid Holidays.
• Matching Charitable Donations (up to $50 per year).
• Individual Retirement Account.
• Summer Hours (office closes at noon on Fridays Memorial Day through Labor Day).

Our Office and Culture

Located at 4609 33rd Ave S, Suite #304, Fargo, ND 58104, Spotlight Media is where innovation meets impact. With a team of over 25 talented professionals, we specialize in delivering exceptional, results-focused advertising strategies while fostering an engaging and collaborative workplace.

Additional Details

• Location: This is a 100% in-office role in Fargo, ND. Hours are 8:00 AM - 5:00 PM, Monday through Friday.
• Team Collaboration: You’ll work daily with our Founder, Mike Dragosavich, and Digital Lead, Kellen, to refine techniques and drive results for our clients.

Apply today to join Spotlight Media and help us deliver smarter, more precise advertising results for businesses!

Salary : $70,000 - $85,000