What are the responsibilities and job description for the Senior Data Analyst - Marketing Analytics position at Spotter?
Overview :
Spotter is a platform for Creators, providing services and software designed to accelerate growth for the world's best Creators and brands. Creators working with Spotter can access the capital, knowledge, community, and personalized AI software products they need to succeed. With unique knowledge of how Creators work, the resources they need to grow, and the challenges they face, Spotter is empowering top YouTube Creators to succeed.
Spotter has already deployed over
940 million
to YouTube Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment by
2024 . With a premium catalog that spans over
725,000 videos , Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit
What You'll Do
Spotter's mission is to give creators access to tools, knowledge, community, and capital so their creativity can change the world. The Senior Data Analyst - Marketing Analytics plays a vital role in that mission by leading analysis and the quantitative strategy for the funnel of our Spotter Studio business. You will work closely with our marketing and product growth teams to surface key insights about user behavior, funnel dynamics and marketing channel effectiveness to shape the future of Spotter's game-changing tools and services for creators.
ResponsibilitiesBuild out marketing analytics for the Spotter Studio businessDevelop and implement customer segmentation using advanced analytics techniques, such as clustering, predictive modeling, and classification and regression trees to identify actionable insights and improve targeted marketing effortsCollaborate with marketing and product growth teams to establish measurement tools, document and communicate measurement logic, and democratize availability of product performance dataInfluence and establish strategies based on insights from our dataDevelop and maintain dashboards and reporting tools to track marketing performance, monitor key metrics, communicate insights and give recommendations to stakeholdersConstantly monitor these metrics, investigating anomalies, coming up with theories and sharing insights and findingPartner with product, marketing and engineering to design measurement into new feature releases during requirements stage, prep and QA reports prior to launch, and follow up after launchSupport product learning goals, deploy multivariate tests, and synthesize analytical results into practical recommendations that inform key business decisionsSupport data-driven decision-making processes, advocating for the use of analytics and empirical evidence in product decision-makingGuide stakeholders in usage of reporting and analyticsWho You Are
5 - 7 years of work experience in analytical / quantitative roles4 years experience with marketing analytics for SaaS / subscription-based productsChurn and retention analysis experienceKnowledge of and experience with marketing analytics tools (Google Analytics, Heap, Amplitude, Adobe Analytics etc.)Deep knowledge and experience in digital marketing attributionExcellent communication and storytelling skills for technical and non-technical audiencesStrong proficiency using SQL and / or Python / R for ad-hoc analysisProficient in PowerPoint and / or Google SlidesAbility to troubleshoot data-related issuesBS in a data / analytics, technical or math-oriented disciplineNote : Due to the proliferation of similarly capable business products today, skills in equivalent products are acceptable
Preferred Qualifications
Experience designing, conducting, and analyzing results from A / B multivariate testsKnowledge of YouTube and / or the Creator EconomyExperience with data visualization tools in any of the following : Power BITIBCO SpotfireLookerTableauWhy Spotter
Medical and vision insurance covered up to 100�ntal insurance401(k) matchingStock optionsComplimentary gym accessAutonomy and upward mobilityDiverse, equitable, and inclusive culture, where your voice matters
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is : $150K-$170K salary per year. The range listed is just one component of Spotter's total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.
Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.
Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and / or interview process should notify a representative of the Human Resources Department.
Salary : $150,000 - $170,000
