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UMI Coatings National Sales Manager

Sprayroq Inc.
Birmingham, AL Full Time
POSTED ON 1/10/2025
AVAILABLE BEFORE 5/7/2025

Company Overview:

UMI Coatings, an active entity of Sprayroq Inc. (www.sprayroq.com) develops and manufactures fast-curing structural and chemical-resistant protective lining systems, for the rehabilitation and protection of various substrates within utility, manufacturing, agriculture, and other industries across the world. Our solutions extend asset life through corrosion control, abrasion resistance, and structural reinforcement. UMI Coatings is backed by Sprayroq Inc., the makers of Spraywall and other licensed industrial coatings. For more than 3 decades, Sprayroq, Inc. has provided structural rehabilitation and corrosion protection for water, wastewater, and stormwater infrastructure worldwide. Sprayroq is an embodiment of forwarding progression and rock-solid dependable solutions. Our team is staffed with people who believe in making things better, and who are committed to creating better solutions to our industry’s biggest challenges and we are constantly looking to challenge the status quo through improved chemistry, innovative products, and services like those offered within our UMI Coatings portfolio.


Job Summary:

We are seeking an experienced and motivated National Sales Manager. This person will be responsible for growing new business channels and sales revenue through relationship building with technical engineers, business owners and various key personnel. The focus will be on new manufacturing, utility and industrial accounts and known applicators of industrial coatings and elastomeric systems. The National Sales Manager will be responsible for conducting market analysis and sales forecasting, influencing brand awareness across the industry, and driving sales of UMI Coatings to new and existing accounts.

Key Responsibilities:

  • Develops and executes sales strategies to increase market share. This includes but is not limited to creating and implementing a monthly sales action plan to engage and develop manufacturing and industrial leads, accurately forecasting monthly sales, and coordinating proper company resources to ensure efficient and stable sales results.
  • Ensures results through implementing sales programs, providing weekly/monthly results assessments of sales activity, establishing personal contact and rapport with potential manufacturers/industrial accounts to increase closing odds, and developing equipment and material quotes.
  • Executes on sales objectives by engaging daily with HubSpot to further the sales cycle and secure new business, collaborating with manufacturing and industrial leadership to develop and implement sales strategies to improve closing ratios, collaborating with manufacturing and industrial leadership to establish and control budgets for travel, sales promotion, trade show expenses, and lead generation, and work with Manufacturing and Industrial Sales Director to plan, develop and implement ideas for lead generation and sales process improvements.
  • Engages with customers and potential customers by providing technical sales support to clients, offering solutions tailored to customer needs, developing methods to increase the number of qualified leads, and coordinating with manufacturing and industrial leadership and product development staff to validate application requirements to minimize field failures and potential false starts.
  • Tracks market trends, customer feedback, and competitor activity to inform strategic planning.

Required Skills / Abilities:

  • Computer programs such as HubSpot, QuickBooks, and Microsoft Office products
  • Effective leader, including the ability to develop and manage additional sales team members and identify key sectors where the sales team will focus core activities to drive sales. Having a history of developing and leading successful teams to meet or exceed key performance indicators leading to successful portfolio growth and expansion is critical in this role.
  • Results driven with a focus on executing and meeting sales goals, being cost effective and conscious, and having integrity in the position, making accurate and timely decisions.
  • Has the ability to meet and exceed expectations with customers and engage with them positively.
  • Manages experience managing customer concerns both promptly and courteously.
  • Operational Excellence driven, focused on effective analytics, adhering to company standards and productive use of time.
  • Has an overall excellent work ethic and drive with focus on promptness, flexibility and attitude, self-motivation, enthusiasm, organization and attention to detail.

Requirements:

  • Minimum of 5 years of experience in technical sales, preferably within the industrial coatings or related industry.
  • Proven experience managing a sales territory or preferably a network of sales representatives.
  • Bachelor's degree in business, engineering, or a related field (preferred).
  • Persuasive communication and people skills with the ability to build and maintain professional relationships.
  • Initiative-taking with the ability to work independently and as part of a team.
  • Willing to travel 30-50% of the time to meet with clients, and to attend industry events and trade shows.

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