What are the responsibilities and job description for the Director of Admissions position at Spring Education Group?
BASIS Independent McLean is seeking qualified candidates for a Director of Admissions!
BASIS Independent McLean opened in 2016 and sits on an 11-acre campus located in Tysons Corner in Northern Virginia, with convenient access to Washington, D.C. less than 15 miles away. We have been named the #1 Private K-12 School in Virginia for the last three years by Niche, the #1 Best High School for STEM in Virginia, and rank in the Top 20 Best Private K-12 Schools in the country. This recognition highlights the strength and expertise of our faculty, as well as the high academic standards we set for students.
What We're Looking For
As the Director of Admissions, you are responsible for putting into play your love for education and your project management expertise, to support the goals and objectives of the team, in addition to helping connect the school to families that are a strong fit for our acclaimed academic program.
You embrace the opportunity to expand your skills and truly grow in an entrepreneurial environment. You will drive results through your tireless work ethic and consistently do what is needed, when it is needed -- to enroll mission-appropriate students into our program.
Your Primary Responsibilities
Plan, develop and execute student recruitment strategies to drive application growth and achieve enrollment goals
Increase awareness of our school admissions through outreach, which includes building relationships with local companies, organizations, associations, communities, and currently enrolled and new families
Participate in or lead family meetings, tours, entrance exam sessions and playdates, information sessions, open houses, and other admissions-related events
Direct our Student Ambassador and Shadow Program
Coordinate enrollment events from concept to implementation
Have the ability to speak with prospective families knowledgeably and confidently about the school's program
Support the follow-up with families who are in our admissions pipeline which will include phone calls and e-mails to those on our interest list to build relationships with new families and students, address questions, re-register them for admissions events or connect prospective families with faculty and staff pending on requests
Write and send enrollment newsletters, blog posts, and other communication to our interest list
Be the go-to-person for managing and executing our CRM; training will be provided
Responsible for meeting specific lead and enrollment goals and benchmarks
Administrative:
Building and maintaining a calendar of events for the year and overseeing registration and preparation (logistics, setup, etc.) for admissions events
Creating and maintaining outreach list
Updating PowerPoint presentations
Setting-up and preparing admissions events
Data Analysis:
Evaluating enrollment data with admissions leadership to determine success of marketing efforts and provide analysis that can be translated into enrollment strategies
Position Qualifications
Key Competencies:
Ability to excel in a fast-paced, entrepreneurial/start-up environment and adapt to changing priorities and needs
Big picture thinker capable of proactively thinking of and implementing outside the box for recruitment and outreach strategies
Strong understanding of admissions funnel and how to optimally engage at each stage
Database maintenance
Ability to work independently with diverse constituents while maintaining high professional standards
Exemplary organizational skills and attention to detail; ability to establish and manage multiple priorities, creatively problem-solve and to work under pressure
Effective oral and written communication
Minimum Qualifications:
Bachelor's degree in a writing or communications focused degree (such as marketing, communications, History, or English) or work experience in a related field such as sales, fundraising, marketing, media planning, advertising, strategic planning
Experience within education or a true passion for working within PK-12 education, preferably in admissions
Must be comfortable with nontraditional work hours; evenings and some weekends per month are a must
Social media experience
Microsoft Office (Word, PPT, Excel) skills are absolutely essential
Strong work-ethic, must be a self-starter
Must be goal oriented and driven to accomplish defined objectives
Goal driven
Candidates must have the ability to obtain a fingerprint clearance card.
Benefits:
BASIS Independent Schools offers a comprehensive benefits package which includes:
Competitive salary dependent on education and experience.
Career growth opportunities focused on continuous learning, mentorship, and professional advancement across our network of schools.
Retirement options through which eligible participants may receive a 50% Company match for the first 10% of employee earnings deferred.
Three PPO medical plans to choose from, as well as dental and vision insurance.
An FSA option that allows for pre-tax dollars to cover medical, dependent care, and transit.
Student tuition remission for your children to attend our schools.