What are the responsibilities and job description for the Spring Education Group is hiring : Digital Content Specialist in West Chester position at Spring Education Group?
Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.
Are you a creative marketing professional looking for your next big opportunity? We are seeking a Marketing Content Specialist with 3-5 years of experience to join our dynamic, growing team. This is a chance for you to bring your creative vision to life while driving brand visibility and engagement for our portfolio of schools.
This role requires a talented writer with strong attention to detail and a creative mindset. The ideal candidate will have a hands-on approach to content creation, focusing on elevating our brands' presence across Google Business Profiles (GBP). You will be responsible for managing our GBP profiles, developing a content calendar, designing eye-catching graphics, and collaborating with team members on posting. Additionally, you will have opportunities to grow your skills across multiple channels, including web content development and other digital marketing initiatives. You will also track and analyze GBP performance metrics to optimize content and improve results.
Previous experience using Google Business Profile is strongly desired, along with basic knowledge of SEO best practices and digital marketing strategies. A successful candidate will be comfortable juggling multiple projects in a fast-paced environment while ensuring high-quality content that boosts brand awareness, engages our audience, and increases lead generation.
RESPONSIBILITIES :
- Develop and maintain a comprehensive content calendar for GBP school profiles, ensuring consistency and alignment with brand and marketing goals.
- Collaborate with other marketing team members and school personnel to oversee the creation and execution of GBP posts.
- Design and create graphics for GBP posts using Canva, Photoshop, or similar tools.
- Analyze GBP performance metrics (KPI data), report on performance, and provide insights to improve listings.
- Stay up to date with GBP trends, platform changes, and industry best practices, applying this knowledge to continuously improve our GBP program.
- Update and maintain GBP with current business information.
- Partner with Marketing team members on profile verification process.
- Assist the Senior Marketing Manager with writing, editing, and reviewing website copy that tells our brands' stories and drives conversions while ensuring SEO best practices and readability standards.
- Contribute to other digital marketing initiatives as needed.
ESSENTIAL QUALIFICATIONS & SKILLS :
TRAVEL :
Must be able to travel by air, rail, or motor vehicle to required events, training, and development.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively "Company") is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military / veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.
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