Demo

Growth Marketing Manager

Spruce
Austin, TX Full Time
POSTED ON 3/26/2025
AVAILABLE BEFORE 4/24/2025
🚀 Growth Marketing Manager


Spruce makes life easier for apartment dwellers by connecting residents directly to high-quality, easy-to-book cleaning services—right where they live.


We're looking for a talented Growth Marketing Manager to level up our customer messaging strategy, scale our user base, and own hands-on execution of marketing automation through Braze. If you thrive on turning customer insights into impactful strategies and love working in fast-moving startups, this role is tailor-made for you.


✨ What You'll Do:
  • Own and optimize Spruce's email and messaging strategy using Braze, helping us connect meaningfully with thousands of residents nationwide.
  • Build and optimize powerful automated workflows, customer segments, personalized messaging, and campaign triggers.
  • Dive into data to identify opportunities, test ideas, and accelerate growth.
  • Coordinate with skilled freelancers and external agencies to amplify your impact.


🎯 We’ll measure your success through:
  • How effectively you attract, engage, and retain customers.
  • Continuous improvement in campaign performance metrics (open rates, CTR, conversion rate, deliverability)
  • Impactful growth in Spruce's customer base.
  • Quality and accuracy of automation workflows and customer segmentation.


✅ You Bring:
  • 4–7 years of experience, especially in marketing automation (Braze highly preferred!).
  • A track record of managing data-driven marketing campaigns that deliver clear results.
  • Comfort with data analytics and data visualization tools.
  • Comfort collaborating externally with freelancers/agencies and internally with cross-functional teams.


💡 Bonus Points For:
  • Startup experience or enthusiasm for an entrepreneurial environment.
  • Skills with analytics tools such as Looker (preferred) and mixpanel
  • Direct Braze certification or extensive hands-on experience.


🌱 Why Join Spruce?
  • Join a fast-growing startup with a clear mission: simplifying apartment life for residents.
  • Enjoy a collaborative culture that values curiosity, autonomy, and measurable results.
  • Make a visible, measurable impact on our trajectory from Day One.


We are a remote-first company with a small team, located in Austin, TX. This role will be expected to work in-person with Austin team members 2-3x/week.


Ready to own growth at Spruce?

Apply now—we can’t wait to meet you!


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