Area Sales Manager

Area Sales Manager - Territory UT, ID, WY

Company: SPYLT

At SPYLT our ethos is rooted in the fearless pursuit of living life to the fullest. We triple-dog dare our customers to push boundaries, challenge the status quo, and to release their long forgotten inner-rebel. With each drip, sip, and chug of SPYLT we tell father time to “back off” because we got some serious fun to take care of.

Our brand celebrates staying young. If there is anything adventurous, unconventional, or excitingly unexpected we’re down. Our brand is a testament to the power of laughter, the thrill of adrenaline, and the camaraderie gained through shared mayhem and mischief.

At the end of the day it’s the scars and scratches from seizing the moment that makes our journey worth telling. SPYLT is more than just Freaking Delicious Chocolate milk; we are the thrill seekers faithful sidekick along for the ride.

So crack open a can and take a trip down memory lane, but while you’re there, you might as well extend that trip because at SPYLT, we know the best memories are still ahead of you.

Job Description:

We are seeking a tenacious performer and detail-oriented individual to join the SPYLT team in the role of a Area Sales Manager (ASM). He/She must be extremely driven have amazing communication and relationships skills, be approachable, and bring a deep understanding of their relative market. Foster and build on current and future retail clients, bridge the relationships between DSD & retailers, analyze market trends, and make data-driven decisions to optimize sales strategies. The ideal candidate is a self-starter, understands route planning, team player, intentional, and collaborates well with cross-functional teams. These competencies collectively drive sales growth, efficient distribution, and overall brand success. 

Duties/Responsibilities:

• Garner and maintain positive relationships with distributors, targeted retail accounts, and retail chain customers.
• Drive distribution, display execution, and merchandising standards
• Ensure distributors have all necessary tools (POCM, Sales sheets, programming info, etc.) to execute in the marketplace.
• Provide consistent brand communication via in-person visits, calls, and emails. 
• Effectively manage resources and budgets and keep territory sales growth in line with company revenue goals.
• Identify Pricing and programming opportunities, providing feedback to the Regional Sales Director/ Manager or Commercial Sales Manager, to build a strategy around them and work with the distributor to execute.
• Identify high event opportunities in your area that will translate national programs into successful local activation through product sampling, event partnerships, and on-premise & off-premise activations.
• Align with the Regional Sales Director/Manager, Commercial Sales Managers, and Field Marketing Specialists to support activations, merchandising, and sales blitzes in your area.
• Develop relationships with on-premise managers, off-premise managers, operations managers, and distributor sales and marketing departments.
• Ride-alongs' s with distributors to help with sales support and ensure the proper SPYLT brand selling story.
• Adherence to CRM Platform for ALL in-market store visits achieving monthly (200), quarterly (600), and annual goals (2,600), set for, but not limited to sales, distribution, displays, and shelf space.
• Visit an average of 50 accounts per week or a specialist to support activations, merchandising, and sales blitzes in your area.
• Adherence to CRM Platform for ALL in-market store visits achieving monthly (200), quarterly (600), and annual goals (2,600), set for, but not limited to minimum monthly total of 160 accounts monthly

Required Skills/Abilities:

• Sales Strategy: executing and implementing effective sales strategies based on market trends and consumer behavior.
• Relationship Building: Establishing and maintaining strong relationships with key clients and partners, collaborating across departments.
• Product Knowledge: Possessing a deep understanding of the beverage industry, including market trends and competitor products.
• EQ handling rejection and turning it into a positive all while staying motivated to succeeded 
• Data Analysis: Using data and analytics to evaluate sales performance, identify improvement areas, and make informed decisions.
• Communication Skills: Effectively communicating with internal teams and external stakeholders, presenting sales reports to senior management.
• Adaptability: Being flexible to changes in market conditions, and company priorities, and adjusting sales strategies based on feedback and metrics.

Qualifications:

• Bachelor’s Degree or equivalent experience 
• 5 years of experience in N/A RTD brands 
• 5 years of experience in CPG  
• Proficiency in Google Workspace (docs, sheets, slides) is preferred  
• Karma/VIP 

Physical Requirements

• The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation : sitting, standing, walking, lifting, carrying, reaching, pushing, typing and pulling. 
• Physically capable of bending and lifting up to 50 pounds
• Travel requirements across your territory 
• Road-warrior: 100%

License/Certifications: 

• Valid driver’s license for posted state or territory and reliable transportation in accordance with state requirements for motor vehicle 

Competitive compensation inclusive of base salary and bonus Competitive Benefits package, including:

• Competitive Salary
• Health Insurance 
• Paid Time Off