What are the responsibilities and job description for the Senior Marketing Director for Field Operations position at SquareTrade?
Job Summary
The Head of Integrated Marketing Communications will oversee the development and execution of comprehensive marketing strategies to support retail and carrier programs. This executive leader will be responsible for driving profitable growth and retention for SquareTrade's business.
This position requires expertise in analyzing business data, trends, and research inputs to inform marketing recommendations. The ideal candidate will have experience providing strategic direction and guidance to senior leadership and business partners.
- Develop and implement complex integrated marketing communication programs, including project budgeting and finance.
- Cultivate relationships with senior-level leaders across the enterprise to drive business growth and partnerships.
- Lead cross-functional teams to create and execute marketing plans that meet business objectives.
- Analyze research and data inputs to develop marketing strategies and communicate plans effectively to stakeholders.
Key Accountabilities
• Oversee the development and implementation of integrated marketing communications to support partner programs and strategies.
• Provide strategic direction and guidance to marketing leadership and business partners.
• Collaborate with creative and communications teams to develop marketing and merchandising assets for all programs.
• Effectively manage and develop Marketing Managers to lead day-to-day project management and execution.
• Influence and contribute to the strategic direction of senior leadership through formal and informal communication.
• Expertise in using Microsoft suite, including PowerPoint, to create polished presentations for internal stakeholders and external clients.
