What are the responsibilities and job description for the Senior Digital Communication Strategist Job at SRP in Tempe position at SRP?

SRP Senior Digital Communication Strategist in Tempe, Arizona

Location : Tempe, AZ, US

Date : Jan 16, 2025

Requisition ID : 18229

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes.

Why Work at SRP

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being :

Pension Plan (at no cost to the employee)
401(k) plan with employer matching
Available your first day : Medical, vision, dental, and life insurance
Over 200 hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
Parental leave (up to 4 weeks) and adoption assistance
Wellness programs (including access to a recreation and fitness facility)
Short and long-term disability plans
Tuition assistance for both undergraduate and graduate programs
10 Employee Resource Groups for career development, community service, and networking

Summary

SRP's Communication Vehicles & Platforms team is looking for an experienced Senior Digital Strategist specializing in omnichannel marketing and communication journeys. This team member will partner with other Digital Strategists in owning the email and direct mail channel strategy and execution for SRP's residential and business customers.

What You'll Do

Employ deep expertise and in-depth understanding of owned channels, email and direct mail, and provide strategic direction to achieve continuous improvement in cross-channel communications and marketing.

Build, QA and deploy email campaigns and automated customer journeys in the Zeta Marketing Platform.

Build QA and deploy email campaigns using ClickDimensions for commercial customers.

Govern digital communications by using tools and metrics to curate a data-informed approach and analyze performance data to measure success.

Make data-driven adjustments to optimize performance and achieve marketing and communications objectives.

Work with creative teams to create engaging experiences via email and direct mail.

Participate in tactical planning sessions, setting the high-level tactical strategy for email and direct mail.

Establish editorial calendars and messaging strategies while collaborating with content strategists to ensure holistic campaigns across channels.

Manage, monitor and adjust content proactively and in real-time based on A / B test results, learning, sentiment, changes in context and other factors.

Ensure channel-specific compliance and accessibility.

Participate in larger cross-functional projects to further evolve our email and direct mail process and technology.

Monitor industry trends and best practices to stay ahead of the curve and continuously improve marketing efforts.

What It Takes To Succeed

Creative thinker with a strategic mindset and a passion for marketing innovation.

Experienced at determining KPIs for owned channels, measuring campaign performance and adjusting based on data insights.

Exhibit strong project management technical skills in vehicle or platform of expertise (direct mail, email, and web) and / or omni-channel marketing.

Ability to establish priorities, while balancing near-term and longer-term goals / needs and to monitor results adjusting tactics as necessary.

Hands-on experience with content management systems as well as basic HTML and CSS.

Proficiency in marketing automation technology.

Knowledge of email marketing and web best practices, UX and ADA compliance.

Expertise creating and implementing strategic A / B testing.

Experience measuring, monitoring and reporting on campaign results.

Strong time management and project management skills to handle high volume of complex work on time and within budget.

Exceptional written and verbal communication skills, including the ability to write clearly, succinctly and correctly; write convincingly in an engaging and expressive manner; avoid unnecessary use of jargon or complicated language and write in a well-structured and logical way.

Experience

For an associate level, a minimum of no previous years of experience to two years related experience plus a bachelor's degree is required. (If no degree, four-six years of relevant experience or equivalent combination of education and related experience totaling four years.)

For a journey level, a minimum of two years of experience to four years related experienced plus a bachelor's degree is required. (If no degree, six years-eight of relevant experience or equivalent combination of education and related experience totaling six years.)

For a senior level, a minimum of five years of related experience plus a bachelor's degree is required. (If no degree, nine years of relevant experience or equivalent combination of education and related experience totaling nine years.)

Education

A bachelor’s degree related to the assignment from an accredited institution is preferred.

Hybrid Workplace

SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week. Although teleworking is available, all employees must live and work in Arizona.

Drug / Alcohol Policy Statement

To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug / alcohol free work environment.

Equal Opportunity Employer Statement

Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.

Work Authorization

All candidates must be legally authorized to work in the United States.

Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visas.

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