Director of Marketing

Director of Marketing

Marketing and Communications Division

St. Edward's University, a nationally ranked, independent Catholic university invites applications for the position of Director of Marketing in the Division of Marketing and Communications beginning March 24, 2025. This position will report to the Vice President for Marketing and Communications. St. Edward's is characterized by its commitment to the Holy Cross educational mission to educate the hearts and minds of a diverse student body that is deeply committed to social justice.

The successful candidate will direct marketing programs to increase awareness and conversion of prospective undergraduate and graduate students and support retention of current students. This role will work closely with positions throughout the Marketing and Communications Division and also colleagues across university divisions including Enrollment Management, Student Affairs, Academic Affairs.

For consideration, the candidate must meet the qualifications below:

• Holds a bachelor's degree in fields related fields to marketing and communications
• 8 years of related marketing experience
• 3 years' experience in a supervisory role, managing multiple employees or interns
• Experience building and refining results-oriented demand generation programs
• Ability to effectively work within a martech stack, preferably with Slate, Drupal, Google Analytics experience
• Understanding of university enrollment strategy and approach
• Successful track record with project management and cross−team coordination
• Experience working with creative and content development teams
• Analytical skills and the ability to make data-driven recommendations
• Ability to proactively provide solutions to business challenges and align strategically with other university leadership roles creating and implementing marketing strategies while also leading execution of the marketing plans
• Organized, articulate, creative and thrive with self-directed work
• Track record of piloting ideas, iterating, measuring and improving marketing programs

The Director of Marketing role will include:

• Develop and execute an integrated marketing strategy to drive qualified leads through the funnel.
• Oversee program and data management, measurement, analysis and optimization of marketing activities.
• Lead and mentor a team that delivers enrollment oriented email, social media, advertising programs, content on the university website and marketing data.
• Develop and oversee demand generation vendors and activities.
• Collaborate with the leaders of content, communications, creative, web and external affairs.
• Manage the marketing relationship and forge strong partnerships with Enrollment Management, Student Affairs, Academic Affairs, including cross department working teams.
• Serve as a marketing leader providing strategic direction that is aligned with the St. Edward's University strategic plan and serve on the Marketing and Communications divisional leadership team and the Enrollment Leadership Team.
• Other duties as assigned.

This is an exempt position and your expected work schedule is Monday through Friday. As an exempt employee your schedule may vary based on the number of hours needed to meet the job responsibilities. The individual holding this position may need to be available early morning, evening, and weekends to meet the needs of the department.

For detailed information, please scroll to the bottom of the page to download the job description.

The University offers an excellent TOTAL REWARDS package!

Medical & Rx Coverage (HSA Available)

Dental

Vision

Flexible Spending Accounts

Short Term Disability (STD) Insurance

Long Term Disability (LTD) Insurance

Life & Accidental Death & Dismemberment (AD&D) Insurance

Employee Assistance Program (EAP)

Pet Insurance

Annual Leave & Paid Sick Leave

Retirement Plan - (TIAA) Employee 5%/Employer Match 7%

Tuition Benefits

Paid Holidays

Services & Discounts

HOW TO APPLY

Interested applicants should submit an online application at; https://stedwards.applicantpro.com. Please include resume, cover letter, and three employment references. No Calls Please. Applications will not be considered if it is missing any of these three items.

Mission Integration Statement:

St. Edward's was founded by the Congregation of Holy Cross, from which it acquired distinguishing characteristics that include the courage to take risks, an international perspective and the commitment to provide educational opportunities for students of varied cultural, religious, educational and economic backgrounds. In support of the mission, the different backgrounds of St. Edward's students, faculty and staff enrich our community and represent a significant part of our culture and commitment to excellence. We value the individual differences, life experiences, unique capabilities and innovative talent that our employees and students contribute to our vibrant academic environment. St. Edward's honors and respects all members of its community by fostering an inclusive and welcoming environment that respects the dignity and worth of each person and stresses the obligation of all people to pursue a more just world.

EQUAL OPPORTUNITY EMPLOYER:

St. Edward's University, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

ABOUT ST. EDWARD'S UNIVERSITY

Founded in 1885 by the Congregation of Holy Cross, St. Edward's University is a private, Catholic liberal arts institution of more than 4,600 diverse students located in Austin, Texas. St. Edward's emphasizes critical thinking and ethical practices, as well as small classes, personalized learning and exciting internship opportunities. The community atmosphere extends to the approximately 800 faculty and staff who work together to make the university a welcoming yet challenging environment for students. An overview of St. Edward's University employee benefits is available at; https://www.stedwards.edu/human-resources/benefits-summary

Sponsorship:

We are not offering sponsorship at this time.

Background Checks:

A criminal history background check is required for finalist(s) under consideration for this position.

Reference #: J202528

Available: Immediately