Admissions Counselor for Digital Marketing & Communications

The Admissions Counselor for Marketing and Communications promotes St. John’s College, our two campuses in Annapolis, Maryland, and Santa Fe, New Mexico, and our distinctive great books curriculum among prospective undergraduate students. The ultimate goal of the admissions team, including the Admissions Counselor, is to encourage an increasing number of intellectually curious and talented prospective students, from diverse backgrounds, to apply and enroll at St. John’s. 

The Admissions Counselor supports the efforts of the Admissions Office by developing materials for the admissions communications plan and managing printed communications. The Admissions Counselor is based on the Annapolis campus but is part of an energetic college-wide team with colleagues on campus in Annapolis and Santa Fe. Some remote work is possible.

Essential Duties and Responsibilities include the following. 

• Design messages and marketing content for drip emails, mass emails, event emails, social media, and text messaging going to students throughout each phase of the admissions process.
• Write copy for new messages and newsletters plus update existing marketing content to support the work of the lead for Admissions Communications.        
• Manage print mailing campaigns for the Admissions office. 
• Develop messages and materials to advertise upcoming Admissions events.   
• Support the work of the Admissions Communications lead in multiple projects, including work on profiles describing the college on external websites.  
• Keep up-to-date on the best communications strategies and tools for recruiting students to the college.
• Work collaboratively with the Communications Office to assist with the development of new content to support admissions on all platforms.
• Harness analytics and surveys to improve communications content and delivery strategies.
• Be an articulate, fluent, and passionate advocate for the strengths of a liberal arts education at St. John’s College, including the curriculum, the classroom experience, the unique attributes of each campus, extracurricular life, residential life, and future career success.
• Be conversant on federal and institutional financial aid policies and procedures.
• Foster a welcoming environment for all prospective students that encourages diversity and inclusion.
• Collaborate and coordinate with admissions, financial aid, communications, and other colleagues in Annapolis and in Santa Fe.
• Perform administrative core functions to document work and maintain records in a timely manner.
• Meet deadlines and goals as set by leaders in the Admissions Office.

Supervision Given:               

The ideal candidate will be a creative and detail-oriented self-starter who meets deadlines and goals, working well with a team while focusing on outstanding customer service. The Admissions Counselor will report to an Assistant Director or Director of Admissions.

Qualifications:  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• BA/BS degree required. 
• Experience contributing to a communications plan, with HTML, creating dynamic content, and/or query building strongly preferred.
• Must demonstrate a deep understanding of St. John’s College and its academic program so as to present it accurately and persuasively to prospective students, manage staff members, and represent the Admissions Office as a whole. 
• Minimum of two years of professional experience in admissions, communications, marketing, or a related field. 
• Need minimal supervision and be a strong leader, a creative and strategic thinker, and be motivated to exceed goals. 
• Extremely strong writing, communication, and interpersonal skills, be calm under pressure, collaborative by nature, attentive to detail, successful at meeting deadlines, and have a history of demonstrating sound judgment, tact, and discretion.
• Proficiency and expediency in Microsoft Office applications, significant experience with admissions database management (ideally Slate), and facility in all aspects of social media.
• Requires the ability to travel independently and some night and weekend work. 
• Must have a valid driver’s license.