Senior Social Media Strategist

St. John is hiring a Senior Social Media Strategist! If you enjoy building smart social strategies, creating engaging content, and teaming up with a fun, talented crew, let’s talk. You’ll help a leading financial services brand connect with their audience and grow their presence on social media.

Key Responsibilities

• Strategy Development: Create and execute social media strategies that drive brand awareness, audience growth, and engagement
• Content Creation: Lead the creation of platform-specific content, from concepting to capturing video content and collaborating with creative teams to execute visuals, ensuring everything stays on-brand and authentic
• Channel Management & Trend Monitoring: Oversee the day-to-day on social platforms like Instagram, TikTok, and LinkedIn—engaging with comments, DMs, and the online community while staying ahead of trends, memes, and fresh ideas
• Analytics and Reporting: Track key performance metrics, share actionable insights, and make recommendations to continuously optimize strategies and improve results
• Campaign Execution: Develop creative ideas for influencer partnerships, giveaways, and Reels-style content to support paid social campaigns, collaborating with creative teams to bring these concepts to life
• Collaboration: Partner with creative, media, and account teams to ensure campaigns are cohesive, innovative, and meet best practices across all channels

Qualifications

• A background in Marketing, Communications, or a related field—or equivalent experience
• 3 years of experience as a Social Media Strategist or similar role, ideally in an agency or managing diverse client accounts
• Deep understanding of social platforms (both tried-and-true and trending), tools, and best practices
• Excellent writing and editing skills with an eye for social-forward copy
• Familiarity with social analytics tools (e.g., Sprout Social) and the ability to use data to support strategies

What We’d Like to See

• A creative, curious, and fun approach that comes through in your social media strategy and execution
• Examples of social content you’ve created that drove measurable action (e.g. follows, comments, shares) or sparked meaningful engagement with the audience
• A smart thinker who’s always looking for new ways to elevate social content and connect with audiences

Bonus

• Experience with paid social creative best practices, including optimizing visuals and copy for performance
• Familiarity with influencer campaigns, from identifying partners to managing collaborations

Check us out: instagram.com/stjohnpartners