What are the responsibilities and job description for the Marketing Specialist – Assisted Living Facility position at St Petersburg Assisted Living?
Key Responsibilities
- Develop and Implement Marketing Strategies: Create and execute marketing campaigns to promote the facility’s services and build community awareness.
- Lead Generation: Drive inquiries and visits through personal outreach, events, and partnerships.
- Community Engagement: Build and maintain relationships with local businesses, healthcare providers, and community organizations to generate referrals.
- Event Planning: Organize and host open houses, community events, and tours to attract prospective residents and families.
- Networking: Attend local events, meetings, and gatherings to represent the facility and establish connections.
- Referral Development: Partner with doctors, case managers, and other professionals to build a reliable referral network.
- Promotional Material Management: Work with the team to create brochures, flyers, and other promotional materials to support in-person outreach.
- Market Analysis: Stay informed about local trends, competitor activities, and community needs to refine marketing efforts.
Qualifications
- Experience: in healthcare or senior living is a must.
- Skills:
- Excellent interpersonal, communication, and relationship-building skills.
- Strong organizational and event-planning abilities.
- Ability to connect with diverse groups and build trust.
- Knowledge: Familiarity with assisted living and senior care services is a plus.
- Other Requirements:
- A passion for working with seniors and their families.
- Flexibility to work evenings and weekends for events as needed.
- A valid driver’s license and reliable transportation for local travel.
Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Opportunities for professional development and career growth.
- A supportive and mission-driven work environment.
How to Apply:
Please send your resume and cover letter. Include “Marketing Specialist Application” in the subject line.
Job Type: Full-time
Pay: From $85,000.00 per year
Schedule:
- 8 hour shift
- Choose your own hours
- Monday to Friday
- Weekends only
Ability to Commute:
- Saint Petersburg, FL 33712 (Required)
Ability to Relocate:
- Saint Petersburg, FL 33712: Relocate before starting work (Required)
Work Location: In person
Salary : $85,000