What are the responsibilities and job description for the Marketing & Communications Manager position at Stabilis Solutions, Inc?
Job Type
Full-time
Description
GENERAL STATEMENT OF DUTIES :
The Marketing and Communications Manager is responsible for the development and execution of integrated marketing strategies and communications plans that enhance the organization's reputation, visibility, and brand presence with existing and new clients, as well as employees of Stabilis Solutions. This role leads cross-functional teams, manages the marketing and communications budget and campaigns, crafts compelling messages, and ensures all communications are consistent with organizational goals.
PRIMARY DUTIES AND RESPONSIBILITIES :
Stabilis Solutions retains the right to modify or change the duties or essential functions of the job at any time.
- Develop and implement comprehensive marketing, branding, and communications strategies and campaigns that align with the company's business goals and objectives. Ensure alignment of internal and external communications with the company's mission, vision, and values.
- Develop and manage the marketing and communications budget, ensuring cost-effectiveness and tracking expenditures, ensuring efficient allocation of resources across initiatives.
- Identify and evaluate market trends, competitor activities, and audience insights to inform strategy.
- Create and manage marketing and communications calendars to ensure timely and effective execution of initiatives, with specific and measurable goals and metrics.
- Lead the development and execution of brand-building initiatives, ensuring consistency in messaging, design, and voice across all platforms focusing on key company objectives. Lead the creation of marketing content, including advertisements, social media posts, email newsletters and website materials.
- Monitor brand health and implement strategies to enhance the company's reputation, market positioning, and awareness.
- Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing, social media, public relations, and content marketing.
- Measure and report on campaign performance, using data to optimize future campaigns.
- Manage the company's digital presence, including SEO / SEM, social media, email marketing, and website optimization.
- Build relationships with key internal stakeholders (executive leadership, department heads) to align priorities and ensure messaging consistency. Coordinate and collaborate with other departments (e.g., Sales, Product, HR) to ensure alignment of marketing initiatives with overall business priorities.
- Engage with external stakeholders, such as investors, partners, and community leaders, to enhance brand reputation and visibility.
- Build and maintain relationships with media outlets, journalists, and influencers to secure positive media coverage for the company. May serve as the spokesperson for the company when needed, write press releases, pitch stories, and manage media inquiries.
- May mentor and guide other marketing professionals, providing feedback and support for career growth.
Requirements
QUALIFICATIONS :
WORKING ENVIRONMENT :
DRUG-FREE WORKPLACE STATEMENT :
Stabilis Solutions, Inc. is a drug-free workplace that provides employment opportunities in compliance with all pertinent federal, state, and local laws. Our values promote employee participation in the delivery of quality services to our clients and customers. Employees are subject to pre-employment and random drug screens. Medical evaluations are also required.
EQUITY IN THE WORKPLACE & EEO STATEMENT :
Stabilis provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
WORK SCHEDULE :
This position is a full-time salaried position located in the Houston corporate office. Working from home is currently not available.
Salary Description
130,000 - $ 145,000.00
Salary : $130,000 - $145,000