Vice President of Sales

THE COMPANY

Built for Heroes and based in Florence, Texas, Staccato is on a mission to proudly serve those who protect and embody American freedoms. As the inventors of the 2011® platform—the World’s Best Shooting Pistols—Staccato manufactures its handguns and ammunition in America at their headquarters in Florence, TX. The Staccato 2011 has been approved for on- or off-duty carry by over 1,600 U.S. law enforcement agencies in just five years, including elite teams such as U.S. Marshals Special Operations Group, the Texas Rangers and Miami Dade Special Response Team. With a spirit of American ingenuity and commitment to its family of owners, Staccato guarantees its guns for life, and guarantees supply of its 9mm ammunition to subscribers of its ammo service.

Staccato Ranch serves as the place where Staccato unites its family of patriots to celebrate freedom and elevate heroes every day.

Staccato was ranked one of the Fastest Growing Private Companies in the Southwest by Inc. Over 25% of our team members are veterans and 100% are patriots. We strive relentlessly to achieve our best every day and are focused on continuous improvement and progress in everything we do.

THE MISSION

We protect freedom. We proudly build high-performance pistols for all heroes who protect and embody American freedoms.

THE OPPORTUNITY

The Vice President of Sales will develop and execute a comprehensive sales strategy to expand Staccato 2011’s market presence, drive revenue growth, and strengthen partnerships with key industry stakeholders. This role will oversee the commercial, government, and direct-to-consumer sales channels, working closely with marketing, operations, and executive leadership to scale business operations effectively.

JOB DUTIES AND RESPONSIBILITIES

• Develop and implement a strategic sales plan that aligns with Staccato 2011’s business objectives and growth targets.
• Lead, mentor, and develop the sales team, ensuring they meet or exceed revenue goals.
• Identify new market opportunities and expand distribution channels for both firearms and Staccato Ammo.
• Drive top-line revenue growth by expanding sales with commercial dealers, law enforcement agencies, and direct consumers.
• Establish and maintain high-value relationships with dealers, distributors, and key accounts.
• Oversee contract negotiations and pricing strategies to maximize profitability and market share.
• Strengthen partnerships with law enforcement and military agencies, ensuring Staccato 2011 is the preferred provider of duty firearms.
• Work closely with the training and support teams to ensure product adoption and retention within government sectors.
• Monitor key performance metrics, sales trends, and competitive insights to refine sales strategies.
• Optimize the CRM system and sales pipeline management to ensure data-driven decision-making.
• Collaborate with marketing, product development, and operations teams to align sales efforts with company-wide initiatives.
• Act as the face of Staccato 2011 at industry events, trade shows, and customer engagements.
• Ensure a seamless customer experience across all sales channels.
• Develop and oversee customer loyalty programs and dealer incentive structures.

• 10 years of sales leadership experience, preferably in firearms, sporting goods, or tactical industries.
• Proven track record of revenue growth, team leadership, and dealer relationship management.
  Strong understanding of firearms distribution channels, government procurement, and DTC sales models.
• Exceptional negotiation, communication, and business development skills.
• Experience working with FFL dealers, law enforcement agencies, and defense contracts.
• Ability to travel as needed to support sales efforts, industry events, and key accounts.
• A bachelor’s degree in business, marketing, or a related field (or equivalent experience) is preferred.

COMPENSATION & BENEFITS

We offer a competitive and attractive package of compensation and benefits, including health insurance, 401(k) plan, paid vacation, and holidays. In addition, as a Staccato team member, you enjoy discounts on Staccato products.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.