Digital/Omnichannel Marketing Operations Manager - Pharma (Hybrid- Lawrenceville, NJ)

Digital/Omnichannel Marketing Operations Manager - Pharma (Hybrid- Lawrenceville, NJ)

We are seeking a Digital/Omnichannel Marketing Operations Manager - Pharma (Onsite- Lawrenceville, NJ) for a global pharmaceutical client. The Omnichannel Strategist acts as a member of the Worldwide Commercialization Excellence (WCX) for brand teams, pulling in cross-functional resources as needed to ensure the successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP, to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives.

This is a 40-hour per-week, 12-month contract (extensions possible), 50% onsite role in Lawrenceville, NJ.

This is a W2 role as a Stage 4 Solutions employee. Health benefits and 401K are offered.

Responsibilities:

• Leads brand omnichannel planning and content strategies across multiple internal business partners including medical, commercial, access, and engaging with multiple customers as prioritized by the brand lead
• Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across cross functional brand teams.
• Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.
• Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics
• Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of
  omnichannel campaigns and customer journeys
• Coordinates with Customer Engagement Platforms, IT, Digital Production, Content Delivery, and rest of WCX teams on the following activities:
• Definition of campaign/tactic success (e.g., development of metrics plan)
• Driving tactical plan to accomplish KPI and business objectives
• Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities
• Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around omnichannel expertise
• Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics, analytics, and insights
• Identifies long-term process needs of the business partners focused on omnichannel capabilities, developing, and executing a plan to address business requirements
• Identify opportunities for synergies and collaboration within and across markets within a therapeutic area
• Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables
• Partner with content stewards Production & Content Delivery to provide early insight into cross-market material creation to drive content/asset re-use.
• Deliver campaign briefs and other necessary requirements documentation to support the
  development of programs Monitor, manage and provide regular updates on campaign/project s financials
• Partner closely with Production and Content Delivery to provide direction, support to project teams, and implement changes when needed to achieve project objectives
• Monitor project status and budget and provide regular reporting on progress, challenges, and
  solutions
• Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise
• Identify business process and capability improvement opportunities aligned to the needs of the business/customers

Requirements:

• 5 years' experience in Pharma Digital /Omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management
• Experience using modular content creation (e.g., tagging, taxonomy)
• Knowledge and experience with MLR processes for content production
• Record of accomplishment of developing and executing omnichannel strategies and tactics
  (across personal, and non-personal promotional channels)
• Data-driven customer experience and understands media planning, buying and pull through
• Experience working with external creative and media agencies
• 4-year bachelor's degree required; MBA preferred

Please submit your resume to our network at https://www.stage4solutions.com/careers/ (please apply to the Digital/Omnichannel Marketing Operations Manager - Pharma (Hybrid- Lawrenceville, NJ) role).

Please feel free to forward this project opening to others who may be interested.

Stage 4 Solutions is an equal-opportunity employer. We celebrate diversity and are committed to providing employees with an inclusive environment that is free of discrimination and harassment. All employment decisions are based on the job requirements and candidates' qualifications, without regard to race, color, religion/belief, national origin, gender identity, age, disability, marital status, genetic information, or other applicable legally protected characteristics.

Compensation: $70/hr. - $75/hr.

#LI-SW1