What are the responsibilities and job description for the Marketing Generalist position at STAHLS'?
- Hybrid role based out of Chesterfield, Michigan
We value work/life balance.
As a family-owned business, we know our work family is just one aspect of life. We offer flexibility in the workplace to accommodate life outside of work. We offer generous PTO packages and opportunity to earn additional time off throughout the year.
We take health and wellness seriously.
We offer comprehensive benefits packages with low premiums and front-end deductibles. Contribute pre-tax dollars to your FSA or HSA accounts. Earn additional PTO by participating in healthy activities!
We don’t believe in just getting a job; we believe in careers.
With ongoing training and opportunities for personal development, we believe in fostering career growth. Looking to take your career to the next step? We offer tuition reimbursement!
We believe in making a difference (and having fun while doing it).
Whether we’re eating hot dogs to celebrate Coney Day, or playing hockey with Detroit Red Wings Alumni to raise money for Michigan Disabled Veterans. We’re a family-owned company who has family-friendly fun year ‘round! We’re all about having fun and making a difference.
Need more reasons to join GroupeSTAHL? Read more about other benefits and perks HERE!
What We Do
Vanguard Conversion and Fulfillment (VCF) is a premier third-party converting and fulfillment company, providing custom slitting, laminating, sheeting, and printing solutions for B2B and B2C clients across various industries. With cutting-edge equipment and an expert team, we deliver scalable, cost-efficient solutions to enhance operations and product quality.
What You'll Be Doing (aka Your Superpowers In Action)
Are you a marketing maven who loves juggling projects, crafting compelling content, and bringing brands to life? Do you thrive in a fast-paced environment where every day is different? If you’re a creative thinker with an eye for design, a knack for storytelling, and a passion for all things digital, we want YOU to be our next Marketing Generalist!
- Graphic Design & Branding: Create marketing materials (brochures, social media graphics, emails) and ensure brand consistency.
- Website Management: Manage website content, visuals, and layout through the CMS (e.g., WordPress, Shopify) while optimizing for SEO, monitoring performance, and enhancing user experience.
- Tradeshow & Event Coordination: Plan and execute tradeshows, conferences, and promotional campaigns.
- Content Creation: Write engaging website copy, blog posts, press releases, and marketing materials.
- Digital Marketing & Social Media: Manage social media accounts (LinkedIn, Facebook, Instagram etc.), support email marketing initiatives, and track digital metrics.
- Marketing Analytics: Track KPIs using analytic tools, provide insights to leadership, and optimize strategies.
- Project & Budget Management: Oversee multiple projects, manage budgets, and collaborate with external partners.
- A dynamic, creative, and fun work environment.
- Opportunities for growth and learning.
- A team that values collaboration and innovation.
- The chance to make a real impact on the company’s marketing success.
- Bachelor’s degree in Marketing, Communications, Graphic Design (preferred)
- 2–4 years of experience in a broad marketing role (e.g., marketing coordinator, marketing specialist).
- Hands-on experience with design tools (e.g., Adobe Creative Suite) and website CMS platforms.
- Proficient in Adobe Illustrator, Photoshop, InDesign, or similar tools.
- Familiar with HTML/CSS basics, WordPress (or other CMS platforms), SEO best practices.
- Experience organizing tradeshows, conferences, or corporate events.
- Knowledge of social media platforms, email marketing software, and basic analytics.
- Capable of juggling multiple deadlines and projects
- Meticulous in design work, copy, and analytics to maintain a high standard of excellence.
