Associate Director, Events and Marketing Manager

Job Summary

Associate Director, Events and Marketing Manager will work with the Head of Brand & Marketing, Americas and the Head of Global CIB Events to develop, implement and execute activities of the Brand & Marketing Strategy to attract, retain and engage clients and to help the Corporate & Investment Business (CIB) segment in the region to grow its market share.

Key Responsibilities

Develop and execute integrated marketing activities for CIB to enhance the Standard Chartered brand in the Americas and support business objectives. Activities will include Client Events, digital marketing, social media, content marketing, thought leadership and internal promotion.

Work with the Brand & Marketing Americas team to deliver first class events and integrated marketing campaigns.

Support the planning and lead the execution of Global campaigns in the Americas and locally orchestrate all aspects of these events and activities.

Develop and implement engaging and memorable client events that resonate with attendees and drive business goals, with creativity, strategic planning, and excellent organizational skills.

Lead the preparation, pre-event, delivery and post-campaign activities, including but not exclusive to:

• Communication planning around events (including social media and internal communications- Pulse / Update Americas)
• Production of content for the campaigns
• Event logistics and shipping event materials
• Project planning updates
• Updating project decks to stakeholders and working group meeting scheduling / action tracking
• Creation of marketing / promotional materials
• Apply agreed marketing measurement tools to track the success of each initiative and assess the effectiveness of B&M spend
• Development and management of sponsorship requests in line with S&D processes
• Production of briefing documents for stakeholders
• Digitising event content – use event panel sessions as opportunities to create thought-leadership articles.
• Deliver through innovative channels and content.
• Ensuring proactive measurement, timely engagement and reporting of activities. Recommend methods for tracking and measuring ROI of client activities.
• Work closely and manage vendor partners to ensure seamless execution and delivery of events, and to manage collateral creation.
• Ensure activities are carefully managed and delivered within designated budgets.
• Work with the regional team to articulate the Brand & Marketing strategy for the Americas Cluster and with the Group CIB Events team to locally plan and deliver Group-led activities.
• Work closely with the different business units in the cluster, the Head of Brand Marketing Americas and the Head of CIB Events.
• Have awareness and understanding of the Group and the Regional business strategies, with the ability to manage and lead components of the delivery of Brand & Marketing plans.
• Work closely with business/functions heads to support their business objectives and deliver first class marketing programmes.
• Learn how the business operates and be familiar with the organizational chart.
• Identify opportunities for business to extend client activities into digital communications/channels.
• Develop client communications/marketing materials and content for the business.
• Build relationships with internal stakeholders and colleagues across the bank to stay informed and identify client engagement opportunities.
  
  

Key Stakeholders

• Corporate Affairs, Brand & Marketing (CABM) Europe and Americas team
• Group CIB Marketing
• Stakeholders and colleagues in respective CIB businesses, markets and functions
• Group CABM teams for CIB, research, digital and brand governance
• External Suppliers, vendors
• Media contacts
  
  

Skills And Experience

• Bachelor’s degree in a relevant field, with a minimum of 5 years of professional experience in a similar role in a global organisation.
• Proven experience in event planning and delivery.
• Superior project coordination skills and high attention to detail.
• Flexible around working hours due to events & internationally based colleagues.
• Willing to travel nationally and internationally.
• Outstanding interpersonal skills and gravitas at all levels.
  
  

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  
  

Expected annual base pay range for the role is $97,000 - $128,000. The final offer will be determined on an individualised basis using a number of variables, including but not limited to skill set, depth of experience and education, internal relativity, and specific work location. At Standard Chartered Bank, Base pay is only part of the total compensation package. Discretionary variable pay and a range of attractive bank sponsored benefit programs are available and designed to foster employee overall health and well-being including, but not limited to, a best in class 401k plan with up to 8% employer match, robust medical plan coverage with employer funded Health Savings Accounts, inclusive family building benefits, and flexible/hybrid working arrangements for many of our positions subject to role specific considerations

Visit our careers website www.sc.com/careers

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.