What are the responsibilities and job description for the Marketing Manager, Clinical Access position at Standard Imaging, Inc.?
In this customer-facing role, the Marketing Manager, Clinical Access, is responsible for working directly with key customers, developing and executing strategies to drive clinical adoption and market access for Standard Imaging products within IDN hospitals and large healthcare networks. This role bridges marketing, strategic value proposition development, reimbursement strategy, and clinical advocacy and adoption, ensuring our solutions gain traction among key decision-makers, including hospital leadership, procurement teams, and clinical champions.
The ideal candidate will develop customer champion programs and clinical access strategies, closing the gap of customer pathways by leveraging our customer's input and translating that to competitive positioning. They will also lead white paper development, research collaborations, and strategic selling initiatives to strengthen the company’s presence and value proposition in the market.
Key Responsibilities
- Develop and execute a go-to-market strategy targeting IDN hospital leadership, emphasizing clinical access and economic value.
- Lead hospital engagement strategies, aligning with decision-making pathways for product evaluation and adoption.
- Establish customer product and clinical reference centers, customer champions, and centers of excellence.
- Build and manage a Customer Champion Program to strengthen relationships with regional clinical leaders, hospital executives, and key opinion leaders (KOLs).
- Act as a customer clinical interpretation point with product team to build comprehensive clinical marketing value propositions and facilitate workflow customer advisory with new product installations.
- Equip customer champions to advocate for Standard Imaging products within their networks.
- Capture and leverage customer success stories to enhance credibility and peer influence.
- Collaborate with sales and market access teams to tailor selling strategies to IDN procurement structures and clinical committees.
- Develop economic and clinical value propositions, including cost-benefit analyses, clinical pathways, and ROI tools.
- Lead white paper and research initiatives with hospitals and institutions to validate clinical and economic benefits.
- Develop case studies, peer-reviewed publications, and marketing materials to support clinical adoption.
- Support educational webinars, conference presentations, and industry roundtables for hospital leaders.
- Establish a CRM framework for IDN leaders and clinical champions to support strategic selling efforts.
- Partner with field sales and customer success teams to ensure long-term engagement and satisfaction.
- Create a customer feedback loop to refine messaging, identify adoption barriers, and optimize go-to-market strategies.
- Drive real-world data acquisition through strategic customer partnerships to validate clinical outcomes and support product positioning.
Qualifications & Experience
- 5-8 years of experience in clinical healthcare marketing, clinical market access, or clinical strategy roles, RadOnc physics marketing roles.
- Strong knowledge of hospital strategic marketing, IDN decision-making structures, clinical pathways, and clinical decision-making frameworks.
- Proven experience in developing and executing go-to-market strategies for healthcare technology or medical devices.
- Ability to work cross-functionally with sales, clinical teams, health economics, and regulatory affairs.
- Excellent storytelling and content development skills, particularly for white papers, case studies, and thought leadership initiatives.
- Experience in customer champion development, KOL engagement, or physician liaison programs is a plus.
