What are the responsibilities and job description for the Product Innovation Mgr position at Standlee?
Position Summary
The Product Innovation Manager will lead the ideation, development, and commercialization of new and enhanced forage products and solutions. This individual will work cross-functionally with marketing, sales, R&D, operations, and supply chain teams to drive product innovation aligned with customer needs, market trends, and the company’s strategic goals.
Key Responsibilities
- Lead end-to-end product development initiatives from concept through launch.
- Conduct market research, competitive analysis, and customer insights to inform product strategy.
- Translate consumer and industry trends into innovative forage product solutions.
- Collaborate with cross-functional teams (marketing, operations, 3rd party vendors) to develop product specifications, packaging, pricing, and positioning strategies.
- Manage product development timelines, budgets, and milestones to ensure timely and successful execution.
- Partner with Sales and Marketing to support go-to-market strategies, launch plans, and promotional activities.
- Continuously monitor product performance and customer feedback to identify opportunities for improvement or expansion.
- Evaluate new technologies, ingredients, and processing techniques to enhance product offerings.
- Ensure all new product initiatives meet regulatory and quality standards.
Qualifications
- Bachelor’s degree in Animal Science, Agriculture, Business, Food Science, or related field (Master’s preferred).
- 5 years of experience in product development, product management, or innovation – preferably in animal nutrition, agriculture, or CPG.
- Strong knowledge of forage products, animal feeding practices, and equine/livestock industries is highly desirable.
- Experience leading cross-functional teams and managing multiple product development projects.
- Demonstrated ability to bring products from concept to commercialization.
- Excellent project management, analytical, and communication skills.
- Proficiency in market analysis, trend forecasting, and product lifecycle management.
- Passion for animal wellness and agricultural innovation.
Professional Conduct:
Each employee of Standlee Premium Western Forage has a responsibility to know, to understand and to abide by Workplace Professional Standards of Conduct. Professional Conduct includes: Customer Service, Courtesy, Ethics, Safety, Teamwork, Responsibility, Accountability, Confidentiality, and Professionalism.
Travel Requirements
20-35% travel - domestic.
