What are the responsibilities and job description for the Senior Advertising Manager, Amazon position at Stanley 1913?
About Us
Stanley is defined by Creativity, Building and Invention. Driven by purpose, passion and performance. Obsessed with making a difference. And keeping our promises. Proud of our yesterday. And focused on building the team of tomorrow.
Position Overview
We are seeking a highly motivated and experienced Senior Advertising Manager to lead our Amazon advertising strategy. This critical role will be responsible for developing and implementing comprehensive advertising campaigns across Amazon platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. The ideal candidate will be a data-driven strategist with a consistent track record of success in driving sales and brand awareness on Amazon. You will partner closely with our Amazon sales team, creative team, and external agency to achieve our high-reaching growth targets.
Key Responsibilities
Salary Range
$135,000—$165,000 USD
Stanley is committed to a diverse and inclusive work environment. Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach recruiting@stanley1913.com.
Stanley is a total rewards company, which includes rewards beyond base salary. At Stanley, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.
About HAVI
HAVI is a global, privately owned company that connects people with ideas, data with insights, supply with demand, restaurants with deliveries and ultimately, people with the products they love. Whether we are sourcing, storing or delivering products, we bring unmatched category expertise and unrivaled operational excellence, combined with powerful digital analytics and insights. Founded in 1974, HAVI employs more than 10,000 people and serves customers in more than 100 countries. HAVI’s business units include Supply Chain, tms and Stanley. Our portfolio of businesses offers best-in-class sourcing and supply chain capabilities, brand defining marketing and promotion services and innovative consumer products. For more information, please visit HAVI.com, tmsw.com and stanley1913.com.
Stanley is defined by Creativity, Building and Invention. Driven by purpose, passion and performance. Obsessed with making a difference. And keeping our promises. Proud of our yesterday. And focused on building the team of tomorrow.
Position Overview
We are seeking a highly motivated and experienced Senior Advertising Manager to lead our Amazon advertising strategy. This critical role will be responsible for developing and implementing comprehensive advertising campaigns across Amazon platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. The ideal candidate will be a data-driven strategist with a consistent track record of success in driving sales and brand awareness on Amazon. You will partner closely with our Amazon sales team, creative team, and external agency to achieve our high-reaching growth targets.
Key Responsibilities
- Strategic Development: Develop and implement a comprehensive advertising strategy aligned with overall business objectives, including product launches, seasonal campaigns, and brand building initiatives.
- Strategic Direction: Maintain a strong understanding of campaign performance, proactively find opportunities for optimization, and ensuring campaign alignment to overall strategy, including PPC and DSP campaigns.
- Agency Management: Manage the performance of our external advertising agency, ensuring they are implementing campaigns effectively and efficiently, reaching targets, and staying within budget. Provide clear direction and feedback to the agency.
- Data Analysis & Reporting: Analyze campaign performance data, identify key trends and insights, and provide regular reports to leadership. Use data to inform strategic decisions and optimize campaigns for maximum return on investment.
- Creative Collaboration: Partner with the creative team to brief in advertising asset needs, ensuring alignment with brand guidelines and campaign objectives. Provide feedback on creative assets to optimize for performance.
- Cross-functional Alignment: Collaborate with Amazon sales team on advertising strategy alignment and joint business planning.
- Budget Management: Own the Amazon advertising budget effectively, ensuring optimal allocation across campaigns and platforms.
- Competitive Analysis: Monitor competitor advertising activities and find opportunities to differentiate our campaigns and gain a competitive position.
- Staying Current: Remain updated on the latest Amazon advertising trends, standard processes, and platform updates.
- Bachelor's degree in Marketing, Business, or a related experience.
- 7 years of experience, including 5 years of experience in Amazon advertising, with a strong focus on both PPC and DSP.
- Demonstrated experience in developing and performing successful Amazon advertising campaigns that increase sales and brand awareness.
- Deep understanding of Amazon's advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
- Experience with Amazon Marketing Cloud (AMC) is required.
- Strong analytical skills and experience using data to drive decision making
- Excellent communication, collaboration, and presentation skills.
- Strong preference for taking action and achieving results.
- ,
Salary Range
$135,000—$165,000 USD
Stanley is committed to a diverse and inclusive work environment. Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach recruiting@stanley1913.com.
Stanley is a total rewards company, which includes rewards beyond base salary. At Stanley, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.
About HAVI
HAVI is a global, privately owned company that connects people with ideas, data with insights, supply with demand, restaurants with deliveries and ultimately, people with the products they love. Whether we are sourcing, storing or delivering products, we bring unmatched category expertise and unrivaled operational excellence, combined with powerful digital analytics and insights. Founded in 1974, HAVI employs more than 10,000 people and serves customers in more than 100 countries. HAVI’s business units include Supply Chain, tms and Stanley. Our portfolio of businesses offers best-in-class sourcing and supply chain capabilities, brand defining marketing and promotion services and innovative consumer products. For more information, please visit HAVI.com, tmsw.com and stanley1913.com.
Salary : $135,000 - $165,000
