What are the responsibilities and job description for the Sr. Director Research and Insights position at Stanley International?

Stanley is defined by Creativity, Building and Invention. Driven by purpose, passion and performance. Obsessed with making a difference. And keeping our promises. Proud of our yesterday. And focused on building the team of tomorrow.

Position Overview

The Senior Director of Research & Insights at Stanley 1913 serves as a strategic consultant and represents the consumer's voice within the organization. You will collaborate with Product, Design, and Marketing leaders to incorporate consumer perspectives into business decisions. This role develops and evaluates consumer insights and market research strategies for the brand. Join us and help Stanley 1913 build for the future.

What You'll Do

Ensure business decision-making and brand / product strategies are supported by insights and analytics.
Lead consumer research and collect, analyze, and synthesize customer insights to help shape product strategies and customer engagement initiatives.
Lead external research projects such as brand health tracking, focus groups, and more.
Work with Global and Regional brand partners worldwide to develop consumer insights and need profiles for the organization's brand strategy.
Use consumer insights, market research, and knowledge of the marketplace and competition to advise business decisions and create innovative solutions for consumer needs. This will drive new product innovation and growth.
Build a culture of collaboration across different teams and establish strong connections with collaborators to grasp business goals and vital data for informed decision-making and prioritization.
Enable and guide various functional teams to use quantitative data to assess and reveal consumer profiles, segments, and behaviors to drive product, design, and marketing decisions.
Lead an inspired team by setting a clear vision, fostering engagement, ensuring accountability, and providing clarity on goals. Coach and develop team members, building their skills and driving their growth.
Foster a culture of innovation and accountability, mentoring a high-performing team committed to consumer focus.
Great teammate, creative problem solver, agile learner, and people leader who can work through ambiguity and competing priorities to successfully deliver results.
Driven to accomplish ambitious goals, takes ownership of results, and can effectively collaborate with cross-functional partners.

Research & Insights

Develop and recommend consumer research methods, tools, and approaches to gain deep consumer knowledge and measure brand health globally across all businesses.

Manage internal and external tools, platforms, resources, and budget to enable global consumer insights research across various stages of development, from concept to launch.

Identify and select firms to conduct research and collaborate with project collaborators to ensure standard processes, methodologies, and research approaches are applied.

Establish a research plan that aligns with company priorities and collaborates with the global Stanley Brand teams' collaborators.

Lead research initiatives from start to finish, including evaluating vendors, communicating with collaborators, and managing both external partners and internal team members.

Data-Driven Decision-Making & Research Analysis

Provide meaningful reporting and trend dashboards to effectively analyze consumer behavior and translate data into actionable insights and recommendations organization-wide.

Direct and initiate consumer research projects and assist the business units in turning results into viable strategies, including measuring the results of the strategies.

Combine key findings from quantitative, qualitative, and market research to determine the necessary steps for short- and medium-term business growth.

Present consumer research findings to a diverse group of collaborators to help shape brand / product strategy and foster a customer-focused approach across the organization.

Financial and Operational Execution

Collaborate with business teams to gain insight into their decision-making processes and identify important metrics.

Own the P&L for the global Research & Insights team, ensuring operational, resource, and contract investments are balanced and advised by strategic product roadmaps.

Who You Are

Great teammate who excels at building relationships with your team, key cross-functional partners, and external vendors to achieve goals.

Resourceful and collaborative with a sharp eye for detail, strong project management and organizational skills, and the ability to work well in a fast-paced environment.

Analytical attitude and enjoys taking a data-driven approach.

Excels in start-up environments that are in a building stage.

Education and Experience

Bachelor's degree or equivalent experience required in relevant industry.

12 years of experience in developing and driving global consumer insights and market research ideally within the consumer goods space.

Extensive knowledge of and experience in consumer insights and analytic techniques to bring to bear effective decision-making and strategy development.

Interpreting marketing and business analytics to show business and product performance, identify areas for improvement, make informed decisions, and drive success.

Experience motivating, coaching, and developing management and individual contributing employees.

Strong communication and interpersonal skills to collaborate effectively with employees and external partners of all levels.

The base pay range for this position is for a successful candidate within the state listed. The successful candidate's actual pay will be based on multiple factors such as work location, job-related knowledge, skills, qualifications, and experience.

Salary Range

200,000 - $230,000 USD

Stanley is committed to a diverse and inclusive work environment. Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach recruiting@stanley1913.com.

Stanley is a total rewards company, which includes rewards beyond base salary. At Stanley, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

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Salary : $200,000 - $230,000

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